Mustafa-vs.-Fabio Duel Bounces Old Spice to Top of Viral Chart

It's #TeamMustafa Against #TeamFabio for the Man Your Man Should Smell Like

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New Old Spice Guy Fabio is spicing things up all right -- the deodorant's newest campaign drove straight in at No. 1 on Visible Measures' viral video chart with 3.5 million views. Having since been challenged to a duel by old Old Spice Guy Isaiah Mustafa, the brand is sure to see a huge rise in views by next week, fueled by the promoted tweets the company is sending out to increase viewer interest. FYI, we're voting #teammustafa.

A new "social-film" campaign launched by Intel and Toshiba aims to integrate social media into film by inviting viewers to participate in the story via Facebook. The film, directed by Disturbia's D.J. Caruso, features Emmy Rossum trapped in a windowless room with only her Intel-powered Toshiba laptop for communication with the outside world (that 's you). A recognizable face and interactive format helped drive the campaign to the No. 2 spot on the chart with more than 2 million views.

Popchips was the final new entrant on the chart, taking the No. 10 spot with more than 500,000 views, no doubt due to its featuring an exclusive interview with pop singer Bruno Mars.

Evian hit its 100th week on the chart with its "Live Young" campaign, with an 87% increase in views taking it up to the No. 3 spot. Dirt Devil remains firmly ensconced in the top five, and Old Navy's insufferable "Super C-U-T-E" campaign featuring a Kim Kardashian look-alike is back on the chart at No. 5 with 700,000-plus views. K-Swiss's MFCEO Kenny Powers' "genius ways" didn't hold up for long, with a 63% decline in views, dropping the campaign down to No. 7 from its No. 2 spot last week.

Google gets two videos on the chart this week, with its Google+ campaign still holding on in the top 10 at No. 9, and the Chrome "Web Is What You Make of It" campaign featuring Lady Gaga back on the chart this week.

Last Week Brand Campaign Agency Current Week Views* % Change in Views** Watch the Spot
1 New Old Spice New Old Spice Guy Fabio Wieden & Kennedy 3,558,481 New Old Spice: New Old Spice Guy Fabio
2 New Intel, Toshiba Inside Pereira & O' Dell 2,079,550 New Intel, Toshiba: Inside
3 7 Evian Live Young BETC Euro RSCG 1,409,696 87% Evian: Live Young
4 3 Dirt Devil You Know When It's the Devil Filmakademie Baden-Wurttemberg 1,124,712 -19% Dirt Devil: You Know When It's the Devil
5 Back on chart Old Navy Old Navy Records Crispin Porter & Bogusky 726,905 Back on Chart Old Navy: Old Navy Records
6 Back on Chart Blendtec Will it Blend? In-House 653,021 Back on Chart Blendtec: Will it Blend?
7 2 K-Swiss,Foot Locker CEO Kenny Powers 72andSunny 634,089 -63% K-Swiss,Foot Locker: CEO Kenny Powers
8 Back on Chart Google The Web Is What You Make Of It BBH;Google Creative Labs 570,591 Back on Chart  <a href='' class='directory_entry' title='AdAge Directory'>Apple</a>: If You Don't Have an iPhone
9 8 Google The Google+ Project N/A 553,383 -21% Google: The Google+ Project
10 New Popchips See Bruno Mars Live in Vegas Zambezi 532,987 New Popchips: See Bruno Mars Live in Vegas
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