Old Navy Joins Volkswagen on Viral Chart

Super Bowl Buzz Is History, but Volkswagen's 'The Force' Hangs on

By Published on .

It's been a week of viral video turnover, with some new inductees (and a sole Super Bowl survivor) rounding out the most-viewed ads on the web.

Old Navy's new mini-music video approach with its Old Navy Records campaign is a hit, debuting at the top of the viral video chart with 1.9 million views, according to Visible Measures. Its bubbly "Super C-U-T-E" ad accounts for most of this exposure, though the campaign also features a version in Spanish (but otherwise identical).

Though any Super Bowl buzz is officially history, one spot is still clinging to the plumb No. 2 position. Volkswagen's "The Force" -- one of the more memorable ads that appeared during the game last month -- has racked up more than 45 million views to date (with 1.5 million of those this past week alone) and is the last spot from the Super Bowl to remain on the chart. Still, it is slowly losing steam, dropping by 9% in weekly incremental views since last week.

Other new spots included Apple's "Introducing iPad 2" campaign, Crevendale's uncanny "Cats With Thumbs," Armani's spring-summer 2011 ad featuring a seductive Megan Fox and the American Cancer Society's "Birthday Remix" spot, which features hit-magnet Justin Bieber. These four spots accrued more than 4 million views collectively.

Meanwhile "The Old Spice Man Is Back" continues to inch its way up the chart, landing at No. 3 with 1.2 million views, up 110% from last week.

Last Week Brand Campaign Agency Current Week Views* % Change in Views** Watch the Spot
1 New Old Navy Old Navy Records Crispin Porter & Bogusky 1,913,962 New Old Navy: Old Navy Records
2 3 Volkswagen The Force Deutsch 1,545,850 -9% Volkswagen: The Force
3 9 Old Spice Old Spice Man is Back Wieden & Kennedy 1,242,024 110% Old Spice: Old Spice Man is Back
4 New Apple Introducing iPad 2 N/A 1,178,247 New Apple: Introducing iPad 2
5 New Cravendale Cats with Thumbs Wieden & Kennedy 1,112,100 New Cravendale: Cats with Thumbs
6 New Armani Spring/Summer 2011 N/A 981,909 New Armani: Spring/Summer 2011
7 4 Evian Live Young BETC Euro RSCG 919,026 -42% Evian: Live Young
8 New American Cancer Society Birthday Remix The Martin Agency 773,265 New American Cancer Society: Birthday Remix
9 7 Blendtec Will It Blend? In-house 733,905 11% Blendtec: Will it Blend?
10 Back On Chart Subaru Dog Tested. Dog Approved Carmichael Lynch 702,230 Back On Chart Subaru:Dog Tested. Dog Approved
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