The New York Times stormed the most recent weekly Viral Video Chart with its "The Truth Has a Voice" campaign, which also ran on TV during the Global Globes. The effort, the latest iteration of the paper's "The Truth Is Hard" campaign out of Droga5 New York, is pegged to Times reporting on sexual harassment that has spawned a movement.
As always, the view counts in the chart reflect both organic views, the sort of thing people envision when someone says "viral," and paid views, in which videos appear as ads in other content.
Ad Age's Viral Video Chart, powered by Visible Measures, focuses on brand-driven social video ad campaigns. Each campaign is measured by True Reach, an MRC accredited metric that includes views from brand-driven and audience-driven social video clips. The data are compiled using the patented Visible Measures platform, a constantly growing repository of analytic data on hundreds of millions of videos tracked across hundreds of online video destinations.
Note: This analysis includes all publicly available video views on branded video content. This chart does not include movie trailers, video game campaigns, TV show, or television network promotions. View counts are incremental by week.
**Indicates percent change in views compared with the same period the week before.
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