Nike LeBron Video Soars Again as Heat Meet Cavaliers

Spoofs, Responses and NBA Schedule Keep 'Rise' Atop the Viral Chart

By Published on .

NEW YORK (AdAge.com) -- Think the web is tired of LeBron James? Think again! Nike's "Rise" surged 155% to more than 3.8 million views on the web last week, after some signs that interest had started to wane. That was more than enough for No. 1 on the viral ad chart last week.

Why? Well, Mr. James returned to Cleveland with a much-anticipated matchup between the Miami Heat and the Cavaliers on Dec. 2. That and fans and non-fans are still churning out parody and derivative videos (including, even, Nike itself), which continue to drive views.

New to the chart this week is an inexplicably long and self-congratulatory Purina campaign for its Purina One Beyond "sustainable" pet food. It's not the kind of video that generally gets viral pass-along, but the data show it benefited from some black magic from video seeding and promotions firm Share Through. It's only the second pet-food ad to land on the chart -- the first was a spot for Pedigree earlier this year produced by TBWA.

No. 2 on the list this week -- also new -- is a video from Australia's Transport Accident Commission commemorating 20 years of anti-drunken-driving spots. Interestingly, the 20-year anniversary was in 2009, but the video experienced a large uptick during the holiday season.

Last Week Brand Campaign Agency Current Week Views* % Change in Views** Watch the Spot
1 3 Nike LeBron Rise Wieden & Kennedy 3,802,006 +155% Nike: LeBron Rise
2 New Tranport Accident Commission (Australia) Everybody Hurts Grey 960,031 New Tranport Accident Commission: Everybody Hurts
3 7 Evian Live Young BETC Euro RSCG 870,055 -6% Evian: Live Young
4 1 Hyundai & YouTube YouTube Symphony Orchestra 2011 N/A 781,945 -66% Hyundai & YouTube: YouTube Symphony Orchestra 2011
5 4 Red Bull Way Back Home Gramafilm 742,667 -48% Red Bull: Way Back Home
6 9 DC Shoes Gymkhana Three In-house 742,297 +3% DC Shoes: Gymkhana Three
7 New Purina Purina Beyond Spark 727,814 New Purina Beyond
8 2 Target 2-Day Sale 2010 Wieden & Kennedy 718,531 -57% Target  : 2-Day Sale 2010
9 10 Blendtec Will It Blend? In-house 686,553 -3% Blendtec: Will it Blend?
10 5 Axe Clean Your Balls BBH 648,439 -55% Axe: Clean Your Balls
In this article:
Most Popular