It's been a while since we've seen Nike on the Viral Video Chart. The brand made a big splash during the 2012 Olympics and then seemed to go on hiatus.
Now Nike is back in a big way, making its 2013 debut with campaigns in both the No. 1 and No. 8 spots. At No. 1, "No Cup Is Safe" garnered 7.4 million views last week. The commercial pairs Nike's longtime spokesman Tiger Woods and Rory McIlroy in a trick-shot battle that sees the golfers sinking golf balls into cups of Gatorade, bowls of soup, and water glasses at a wedding.
It's reminiscent of McDonald's 1993 commercial that saw Michael Jordan and Larry Bird go head-to-head in an epic game of Horse. The Nike spot has already inspired 23 copies and related clips, including a spoof from 4GolfOnline called "No Cup Is Safe or Big Enough" that ends with the tagline "Just Can't Do It."
McIlroy officially joined the Nike family last week; an announcement was made at a press conference last Monday, amidst holograms and a laser show. While details of the contract have not been made public, it's been widely reported that he will receive between $200-250 million over the next 10 years.
With the addition of McIlroy, Nike now has the No.1 and No. 2 golfers in the world on its roster: McIlroy and Woods, respectively. Despite that, neither man made the cut at the Abu Dhabi HSBC Golf Championship last week. For McIlroy, it might have had something to do with his recent change from Titleist to Nike equipment. He ended up ditching his Nike putter after the first round in favor of his old club.
Nike also picks up the No.8 spot on the chart with its new campaign for the Mercurial Vapor IX soccer cleats, #BEMERCURIAL. It earned 1.9 million views with more than 40 copies and related clips. The main spot in the campaign, "Vapor Trail," stars Cristiano Ronaldo who is dribbling the ball down the fields so quickly that not only are players blown away, literally, but so are the spectators. Both campaigns were created by Nike's longtime ad agency, Wieden & Kennedy.