Viral Video Chart: Not every week's list can be a jewel box of storytelling

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This might be our least favorite list of top videos, but hey, we have a job to do. Hyundai tops the weekly ranking of most-viewed brand videos with a sappy story of a man who refuses to sell his old car because ... it was the family car while his son was growing up? We kept waiting for the reveal to be, well, dramatic. At No. 2 is Indian actor Tiger Shroff falling over while he puts on his shirt because he can't stop looking at his Samsung Galaxy On6 (though you can barely see his face so if you're not familiar with Shroff to begin with, this won't be a celebrity sighting). And Hyundai rears its head again at No. 3, with a spot celebrating the FIFA World Cup.

This week's leaders again reinforce that the view counts on our weekly Viral Video Chart reflect both organic views initiated by consumers and paid views generated through ad placements.

Hyundai Celebrating 20 Years of Brilliant Moments
Hyundai Celebrating 20 Years of Brilliant Moments Credit: Hyundai via YouTube

Viral Video Chart
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1
Celebrating 20 Years of Brilliant Moments
244%
ClientHyundai
AgencyNA
Views this week47,787,752
Spot last week4
2
Always On
NEW
ClientSamsung
AgencyNA
Views this week40,600,088
Spot last weekNEW
3
Hyundai x 2018 FIFA World Cup
115%
ClientHyundai
AgencyNA
Views this week23,091,841
Spot last week8
4
Beckham x Zidane
NEW
Clientadidas
AgencyNA
Views this week20,132,342
Spot last weekNEW
5
#TimeOnYourHands
59%
ClientWish
AgencyNA
Views this week18,176,896
Spot last week6
6
Fashion Capital
-58%
ClientFlipkart
AgencyNA
Views this week12,546,701
Spot last week1
7
Uncle Drew Staying in the Game
NEW
ClientAleve
AgencyNA
Views this week12,087,361
Spot last weekNEW
8
QLED Makeover
NEW
ClientSamsung
AgencyNA
Views this week11,086,019
Spot last weekNEW
9
The New 2018 CRETA
Back on Chart
ClientHyundai
AgencyNA
Views this week10,094,489
Spot last weekBack on Chart
10
Open the World of Music
NEW
ClientYouTube Music
AgencyNA
Views this week9,283,170
Spot last weekNEW
Source: AcuityAds

Ad Age's Viral Video Chart, powered by AcuityAds, focuses on brand-driven social video ad campaigns. Each campaign is measured by True Reach, a proprietary metric that includes views from brand-driven and audience-driven social video clips. The data are compiled using the patented AcuityAds platform, a constantly growing repository of analytic data on hundreds of millions of videos tracked across hundreds of online video destinations.

Note: This analysis includes all publicly available video views on branded video content. This chart does not include movie trailers, video game campaigns, TV show, or television network promotions. View counts are incremental by week.

**Indicates percent change in views compared with the same period the week before.

To notify AcuityAds of an upcoming social video ad campaign, please contact AcuityAds directly.

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