Olympics, VW and Weezer Snuggie Top Viral Video Chart

What People Watched the Week of Nov. 2, 2009

By Published on .

NEW YORK (AdAge.com) -- The International Olympic Committee nudged out Volkswagen to capture the top spot this week. The spots, created by Cole & Weber United, star Olympic athletes throwing down challenges to viewers in decidedly non-Olympic challenges such as hula hoop, speed putting and consecutive cartwheel spinning. Viewers are challenged to submit videos of themselves besting the competition.

That No. 1 debut meant the VW campaign missed the top spot by 1%, but "The Fun Theory" still managed to nab 1.5 million views -- not bad for its third consecutive week on the chart. It was also joined by another automaker (a category that's a relative rarity on the chart). Volvo, benefiting from its "Twilight" tie-in, hit the No. 8 spot.

The third debut of the week comes from Weezer, promoting its latest album by piggybacking on the phenomenon that is the Snuggie. Introducing: The Weezer Snuggie. For just $29.99 you can get the ultra-soft Weezer Snugger that's ideal for drafty dorm rooms and will give you years of warmth and comfort. As a special bonus, you'll get their new disc, "Raditude," a $15 value, free! The band first floated the idea late spring, where it got some early buzz on music blogs, and it debuted the offer earlier this month.

Last Week Brand Campaign Agency Current Week Views* % Change in Views** Watch the Spot
1 New International Olympic Committee Best of US Challenge Cole & Weber United / Mekanism 1,559,138 New IOC: Best of US Challenge
2 1 Volkswagen The Fun Theory Tribal DDB 1,543,019 -29% Volkswagen: The Fun Theory
3 New Weezer Weezer Snuggie N/A 981,739 New Weezer: Snuggie
4 3 Evian Live Young BETC Euro RSCG 964,475 -12% Evian: Live Young
5 5 DC Shoes Ken Block's Gymkhana Two Project Mad Media 671,974 +27% DC Shoes: Ken Block's Gymkhana Two Project
6 6 Verizon Droid Does McGarryBowen 467,967 +1% Verizon: Droid Does
7 9 Cullman Liquidation Painfully Honest and Epic Mobile Home Commercial Rhett & Link 357,789 +18% Cullman Liquidation: Painfully Honest and Epic Mobile Home Commercial
8 New Volvo What Drives Edward Euro RSCG 4D / Arnold 335,272 New Volvo: What Drives Edward
9 10 T-Mobile T-Mobile Dance Saatchi & Saatchi, MediaCom 234,122 -19% T-Mobile Dance
10 Back on Chart Inspired Bicycles Danny MacAskill Trials N/A 227,892 Back on Chart Danny MacAskill Trials
In this article:
Most Popular