Here come the Olympics ads.
As the 2014 Sochi Winter Olympics approach, P&G's latest installment to its "Thank You Mom" campaign, released last week, took the number No.2 spot last week with 8.9 million views, according to Visible Measures.
The "Pick Them Back Up" video is a real tearjerker and highlights the special bond between the athletes and their moms.From the first baby steps to the pains that come with training, the spot emphasizes the mother's key role in the Olympian's life.
Coming in at No. 3 with 7,842,032 views is our new entrant, Old Spice, that also focuses on the relationship between mothers and their kids, but in different, creepier way. Ironically both were created for P&G by the same ad agency.
Other new entrants include Nike's "#RiseToTheMoment" campaign which promotes Carmelo Anthony's 10th anniversary sneaker, the Melo M10 and New Zealand Transport Agency's anti-speed campaign which stops time between two drivers before a horrific car accident; and Nissan's action-thriller inspired video which leads viewers to a page for a chance to win the Nissan Rogue.
Grabbing the No. 1 spot is 5-Hour Energy's "Want Focus?" campaign which came in at No. 2 last week and features people doing various activities and the vitality the energy drink provides with doing those things.
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