Clothing Company Goes Viral With Campaign Challenging Stereotypes on Body Image

Published on .

AT&T has made it on the Viral Video Chart covering the week through Sunday with a clip tied to the second College Football Playoff National Championship, accumulating nearly 5 million views, but later removed the clip from its Facebook channel, so you can't see it here.

Pringles, meanwhile, earned a new spot on the chart, compiled by Visible Measures, with a campaign featuring Vine Stars Josh Peck and Cameron Bowen. And Penningtons clothing company scored a spot with a video challenging stereotypes around body diversity.

1
Gouda Bacon Cheeseburger
138%
Wendy's
NA
Views this week: 19,120,348
Spot last week: 5
2
Welcome to Extended Range LTE
NEW
T-Mobile
NA
Views this week: 7,950,978
Spot last week: NEW
3
Kia X-Car
-58%
Kia
NA
Views this week: 7,368,338
Spot last week: 2
4
Winter Stories
-27%
Puffs
NA
Views this week: 7,008,300
Spot last week: 3
5
Dawn Helps Save Wildlife
-28%
Dawn
NA
Views this week: 6,599,656
Spot last week: -28%

Dawn Helps Save Wildlife. That's because Dawn is tough on grease, yet gentle on feathers.

Posted by Dawn on Thursday, December 31, 2015
6
#LastPringle
NEW
Pringles
NA
Views this week: 6,504,081
Spot last week: NEW

Two friends. One #LastPringle. Who gets it? There's no good answer. So what should Josh Peck and Cameron Bowen do with it instead? Go!

Posted by Pringles on Monday, January 11, 2016
7
#iwontcompromise
NEW
Penningtons
NA
Views this week: 5,928,407
Spot last week: NEW
8
It's Not a Phone, It's a Galaxy
Back on Chart
Samsung
NA
Views this week: 5,778,952
Spot last week: Back on Chart
9
National Championship
NEW
AT&T
NA
Views this week: 5,680,945
Spot last week: NEW
10
#StartStunning
NEW
Wix.com
NA
Views this week: 5,620,183
Spot last week: NEW
11
It Doesn't Take A Genius To Do Your Taxes
NEW
TurboTax
NA
Views this week: 5,571,592
Spot last week: NEW
Source: Visible Measures

Ad Age's Viral Video Chart, powered by Visible Measures, focuses on brand-driven social video ad campaigns. Each campaign is measured by True Reach, an MRC accredited metric that includes views from brand-driven and audience-driven social video clips. The data are compiled using the patented Visible Measures platform, a constantly growing repository of analytic data on hundreds of millions of videos tracked across hundreds of online video destinations.

Note: This analysis includes all publicly available video views on branded video content. This chart does not include movie trailers, video game campaigns, TV show, or television network promotions. View counts are incremental by week.

**Indicates percent change in views compared with the same period the week before.

To notify Visible Measures of an upcoming social video ad campaign, please contact Visible Measures directly.


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