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Pepsi Max's 'Uncle Drew' Video a Slam Dunk

Entertainment Is the New Advertising

By Published on .

It's been an exciting two weeks on social platforms for Pepsi. The beverage maker announced a yearlong music-focused partnership with Twitter earlier this week and a new candid-camera-esque video for Pepsi Max dubbed "Uncle Drew" exploded on YouTube over the past week.

That five-minute video from Davie Brown Entertainment debuts this week on the Viral Video Chart at No. 3 with 5.4 million views. It features NBA Rookie of the Year Kyrie Irving disguised as a sweatshirt-wearing, pot-belly-sporting elderly man named "Uncle Drew" who's attending an outdoors basketball game where his nephew is playing. When one of the players goes down with an injury, Uncle Drew takes the court and stuns everyone with a flurry of crossover dribbles, dunks, and three-point baskets, taunting his opponents all the while.

The last minute of the video features a behind-the-scenes look at the makeup work done to create Uncle Drew and Mr. Irving sipping on Pepsi Max. The video, first uploaded 12 days ago, is up to 6.7 million views on YouTube this morning.

Nike 's "Summer of Football" spot retained the top spot this week with 8.4 million views. Budweiser's "The Great Preparation" also broke into the top 3 with 6.4 million views in its first week on the chart.

    
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