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Purple Mattress, Squatty Potty and Starbucks Take Over Digital Video

Published on .

This week's chart of the top digital brand campaigns is a respite from the usual honor roll of smartphone ads, with non-tech marketers including Purple, Bacardi, Nissan, Squatty Potty, Shell and Starbucks dislodging the usual suspects on our ranking.

As always, the counts include both organic views and paid ads.

Viral Video Chart
Powered by:
1
Upstanders
29%
ClientStarbucks
AgencyNA
Views this week19,196,995
Spot last week3
2
50 Nights to 50 Classic Stories
29%
ClientShell
AgencyNA
Views this week17,400,187
Spot last week4
3
#DadsForDaughters
-43%
ClientSamsung
AgencyNA
Views this week15,867,555
Spot last week1
4
Discover the Most Pleasurable Way to Poop
NEW
ClientSquatty Potty
AgencyHarmon Brothers
Views this week14,791,515
Spot last weekNEW
5
Want it All
NEW
ClientNike
AgencyWieden + Kennedy
Views this week14,236,729
Spot last weekNEW
6
LG V30 x hitRECord
NEW
ClientLG
AgencyNA
Views this week7,118,013
Spot last weekNEW
7
Raw Egg Test
Back on Chart
ClientPurple
AgencyHarmon Brothers
Views this week6,850,748
Spot last weekBack on Chart
8
Dress to be Free
NEW
ClientBacardi
AgencyNA
Views this week6,416,077
Spot last weekNEW
9
The Ultimate Cinematic Experience
-27%
ClientLG
AgencyNA
Views this week6,382,553
Spot last week10
10
No Lazy Horses
NEW
ClientNissan
AgencyTbwa
Views this week6,232,512
Spot last weekNEW
Source: Visible Measures

Ad Age's Viral Video Chart, powered by Visible Measures, focuses on brand-driven social video ad campaigns. Each campaign is measured by True Reach, an MRC accredited metric that includes views from brand-driven and audience-driven social video clips. The data are compiled using the patented Visible Measures platform, a constantly growing repository of analytic data on hundreds of millions of videos tracked across hundreds of online video destinations.

Note: This analysis includes all publicly available video views on branded video content. This chart does not include movie trailers, video game campaigns, TV show, or television network promotions. View counts are incremental by week.

**Indicates percent change in views compared with the same period the week before.

To notify Visible Measures of an upcoming social video ad campaign, please contact Visible Measures directly.


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