Rovio's 'Angry Birds Space' Videos Are Still Crushing, Earning 500K Views a Day

Branded Spots Get Boost as Game Rules the iTunes App Store

By Published on .

It's back, and it's still angry.

After a decline in recent weeks, "Angry Birds Space" is back on top of the Viral Video Chart this week (its fifth appearance on the chart), with 5.1 million more views. That's a 30% decline from the previous week, but Rovio's campaign is still earning 500,000 views a day, according to Visible Measures.

Rovio's campaign includes 12 spots altogether, and has seen upwards of 45.6 million views to date from two main traffic drivers. The first is the understated-but-automatically-amazing-because-it-was-actually-shot-in-space trailer featuring a NASA scientist's physics demonstration, which has struck a viral chord in online audiences and somehow managed to make physics relevant to kids. The second -- and most viewed -- is an animated trailer that depicts just how the characters found their way into orbit, which is pulling more than 200,000 views a day on its own.

The $0.99 game, which has been downloaded 700 million times to date, is still No. 1 on iTunes' App Store. It's the No. 1 free ad-supported app and the No. 2 paid app in the Android Market.

This week it beats out two other comeback spots-"Nike + Fuelband Counts", which returned to the chart at No. 3 with 3.3 million views, and Chrysler's now-iconic "It's Halftime in America," which climbed back up to No. 5 with 2.1 million views.

    
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