Samsung attack on Apple 'Geniuses' lands on Viral Video Chart. So does Apple

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Samsung continues to go directly at Apple's distinctive air of superiority with its "Ingenius" series, taking second place on the latest Viral Video Chart with the campaign. Apple takes No. 5 with a video that does not acknowledge any competition.

As always, the counts below include both "organic" views by willing consumers and views for paid ad placements.

Viral Video Chart
Powered by:
1
Project Fi
14%
ClientGoogle
AgencyNA
Views this week11,757,417
Spot last week1
2
Ingenius
NEW
ClientSamsung
AgencyNA
Views this week11,669,116
Spot last weekNEW
3
#TimeOnYourHands
6%
ClientWish
AgencyNA
Views this week7,882,949
Spot last week2
4
This is Family
NEW
ClientSamsung
AgencyNA
Views this week7,454,758
Spot last weekNEW
5
Unleash
NEW
ClientApple
AgencyNA
Views this week6,407,647
Spot last weekNEW
6
Open the World of Music
-23%
ClientYouTube
AgencyNA
Views this week5,263,762
Spot last week4
7
Enjoy More of What You Love
NEW
ClientOlive Garden
AgencyNA
Views this week5,202,579
Spot last weekNEW
8
Nordstrom Anniversary Sale 2018
NEW
ClientNordstrom
AgencyNA
Views this week5,189,938
Spot last weekNEW
9
Made Defiant: Ten Years
NEW
ClientBeats by Dre
AgencyNA
Views this week4,989,496
Spot last weekNEW
10
Chase the Sun
63%
ClientMazda
AgencyNA
Views this week4,944,900
Spot last weekNEW
Source: AcuityAds

Ad Age's Viral Video Chart, powered by AcuityAds, focuses on brand-driven social video ad campaigns. Each campaign is measured by True Reach, a proprietary metric that includes views from brand-driven and audience-driven social video clips. The data are compiled using the patented AcuityAds platform, a constantly growing repository of analytic data on hundreds of millions of videos tracked across hundreds of online video destinations.

Note: This analysis includes all publicly available video views on branded video content. This chart does not include movie trailers, video game campaigns, TV show, or television network promotions. View counts are incremental by week.

**Indicates percent change in views compared with the same period the week before.

To notify AcuityAds of an upcoming social video ad campaign, please contact AcuityAds directly.

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