Samsung is normally a perennial presence on the Viral Video Chart, which tracks paid and organic views in any given week through Sunday. But these are not normal times, with Samsung's Galaxy 7 a fire hazard and its production line shut down. Its washing machines are under suspicion, too. As a result, the marketer isn't spending money to make sure people see great Galaxy 7 ads, and its videos of Kristen Bell and Dax Shepard doing laundry have lost some of their charm. And so we present the fourth consecutive Viral Video Chart without any campaigns at all from Samsung, last seen here in early September after dominating in August.
Into the void, among others, comes Google -- with a new smartphone to sell.
Ad Age's Viral Video Chart, powered by Visible Measures, focuses on brand-driven social video ad campaigns. Each campaign is measured by True Reach, an MRC accredited metric that includes views from brand-driven and audience-driven social video clips. The data are compiled using the patented Visible Measures platform, a constantly growing repository of analytic data on hundreds of millions of videos tracked across hundreds of online video destinations.
Note: This analysis includes all publicly available video views on branded video content. This chart does not include movie trailers, video game campaigns, TV show, or television network promotions. View counts are incremental by week.
**Indicates percent change in views compared with the same period the week before.
To notify Visible Measures of an upcoming social video ad campaign, please contact Visible Measures directly.