A Samsung video playing on the popular YouTube genre of "unboxing" videos took the top spot among branded video campaigns in the week ending Sunday, according to Visible Measures, just in time for Samsung to introduce its latest products at Mobile World Congress in Barcelona Sunday night.
The chart in general mostly shook off the lingering Super Bowl advertising, which dominated for the prior two weeks. But Super Bowl advertiser Shock Top secured a new slot on the chart, coinciding with (human) star T.J. Miller's role in the blockbuster movie "Deadpool."
Ad Age's Viral Video Chart, powered by Visible Measures, focuses on brand-driven social video ad campaigns. Each campaign is measured by True Reach, an MRC accredited metric that includes views from brand-driven and audience-driven social video clips. The data are compiled using the patented Visible Measures platform, a constantly growing repository of analytic data on hundreds of millions of videos tracked across hundreds of online video destinations.
Note: This analysis includes all publicly available video views on branded video content. This chart does not include movie trailers, video game campaigns, TV show, or television network promotions. View counts are incremental by week.
**Indicates percent change in views compared with the same period the week before.
To notify Visible Measures of an upcoming social video ad campaign, please contact Visible Measures directly.