Samsung Is Winning Online Battle of the Super Bowl Ads

Toyota, The Pre-Bowl Leader, Hangs On to Second

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Last week we told you that Toyota was winning the battle of the Super Bowl ads, even before the game began. That's because an unprecedented number of Super Bowl advertisers released their ads and teasers early this year in a bid to rack up impressions and buzz before the game.

What's happening a week later? We have a new leader: Samsung's hilarious "Big Game," with Seth Rogen and Paul Rudd and now 23 million views, eased past Toyota's "#WishGranted" which is hanging in there with nearly 22 million views.

These numbers, courtesy of Visible Measures, include all promos and trailers, paid distribution as well as copies and derivatives distributed by fans across the web. In other words, if you're counting views of one video on YouTube, you're doing it wrong. The x-factor here is it does not include Facebook views, which would probably be meaningful, but I trust Facebook and VM are working on that. Right guys?

If last year is any indication, Super Bowl ads will dominate the Viral Chart for at least a few more weeks. Last year's leader, Volkswagen's "The Dog Strikes Back" had accumulated more than 32 million views two weeks after the game.

The Viral Video Chart may not work on your platform. Please view it on AdAge.com
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