'Dear Sophie' Played on TV, but 'Savage Love' Won the Web for Google's Chrome

T-Mobile Stays at No. 1 While Well's Fargo Tears a Page From Its Playbook With Times Square Street Performance

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Google's "Dear Sophie" ad for its Chrome web browser got a lot of attention last week for becoming Google's second-ever TV ad, but it was the inspirational video with "Savage Love" columnist Dan Savage that won the most online views and landed the campaign at No. 3 on the Viral Chart last week.

The videos are part of Google's push for its window to the web -- now with 160 million users -- what Chrome SVP Sundar Pichai called at Google I/O "the most important platform of our era."

Add that to its past viral hits, its new ad for the Chromebook and savvy use of Twitter, and you'd have to say that while the search giant (which happens to own YouTube) is unorthodox, it has become one of the best consumer marketers in tech.

Also new on the chart: Wells Fargo, which is rebranding Wachovia bank branches in New York City, took a page out of the very thick T-Mobile video playbook and unleashed a cast of bucket drummers, high-kicking dancers, and break-dancers for a six-minute performance in Times Square. Peptol Bismol landed on the chart with a campaign including 20 different videos, a rare appearance for a drug maker. A tear-jerker from the David Cornfield Melanoma fund came in at No. 6 and a Virgin Media ad in the U.K. at No. 10

Last Week Brand Campaign Agency Current Week Views* % Change in Views** Watch the Spot
1 1 T-Mobile Royal Wedding Saatchi & Saatchi 3,044,115 -64% T-Mobile: Royal Wedding
2 3 Evian Live Young BETC Euro RSCG 1,258,663 -2% Evian: Live Young
3 New Google It Gets Better BBH 1,133,716 New Google: The Web Is What You Make Of It
4 New Wells Fargo Flash Mob Times Square N/A 968,822 New Wells Fargo: Flash Mob Times Square
5 New Pepto-Bismol Cinco de Mayo Publicis New York 838,166 New Pepto-Bismol: Cinco de Mayo
6 New David Cornfield Melanoma Fund Dear 16-year-old Me Evidently Ltd. 836,033 New David Cornfield Melanoma Fund: Dear 16-year-old Me
7 2 Volkswagen The Force Deutsch 799,494 -52% Volkswagen: The Force
8 5 Downy Mike in the Window Digitas 754,989 +20% Downy: Mike in the Window
9 6 Blendtec Will It Blend? In-house 621,736 +6% Blendtec: Will it Blend?
10 New Virgin Media A More Exciting Place To Live DDB 591,513 New Virgin Media: A More Exciting Place To Live
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