Google's "Dear Sophie" ad for its Chrome web browser got a lot of attention last week for becoming Google's second-ever TV ad, but it was the inspirational video with "Savage Love" columnist Dan Savage that won the most online views and landed the campaign at No. 3 on the Viral Chart last week.
The videos are part of Google's push for its window to the web -- now with 160 million users -- what Chrome SVP Sundar Pichai called at Google I/O "the most important platform of our era."
Add that to its past viral hits, its new ad for the Chromebook and savvy use of Twitter, and you'd have to say that while the search giant (which happens to own YouTube) is unorthodox, it has become one of the best consumer marketers in tech.
Also new on the chart: Wells Fargo, which is rebranding Wachovia bank branches in New York City, took a page out of the very thick T-Mobile video playbook and unleashed a cast of bucket drummers, high-kicking dancers, and break-dancers for a six-minute performance in Times Square. Peptol Bismol landed on the chart with a campaign including 20 different videos, a rare appearance for a drug maker. A tear-jerker from the David Cornfield Melanoma fund came in at No. 6 and a Virgin Media ad in the U.K. at No. 10
|Last Week||Brand||Campaign||Agency||Current Week Views*||% Change in Views**||Watch the Spot|
|1||1||T-Mobile||Royal Wedding||Saatchi & Saatchi||3,044,115||-64%|
|2||3||Evian||Live Young||BETC Euro RSCG||1,258,663||-2%|
|3||New||It Gets Better||BBH||1,133,716||New|
|4||New||Wells Fargo||Flash Mob Times Square||N/A||968,822||New|
|5||New||Pepto-Bismol||Cinco de Mayo||Publicis New York||838,166||New|
|6||New||David Cornfield Melanoma Fund||Dear 16-year-old Me||Evidently Ltd.||836,033||New|
|8||5||Downy||Mike in the Window||Digitas||754,989||+20%|
|9||6||Blendtec||Will It Blend?||In-house||621,736||+6%|
|10||New||Virgin Media||A More Exciting Place To Live||DDB||591,513||New|
Source: Visible Measures
*The Visible Measures Top 10 Viral Video Ad Campaigns Chart focuses on brand-driven viral video ads that appear on online-video-sharing destinations. Each campaign is measured on a True Reach basis, which includes viewership of both brand-syndicated video clips and viewer-driven social video placements. The data are compiled using the Visible Measures Viral Reach Database, a constantly growing repository of analytic data on more than 100 million internet videos across more than 150 video-sharing destinations.
Note: This analysis does not include Visible Measures' paid-placement (i.e., overlays, pre-/mid-/post-roll) performance data or video views on private sites. This chart does not include movie trailers, video-game campaigns, TV show or media network promotions, or public service announcements. View-count results are incremental by week.
**Indicates percent change in views compared with the same period the week before.
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