Shell Tops the Viral Video Chart With Akon Performance in Nigeria

Published on .

Energy giant Shell scored an unusual victory on the latest Viral Video Chart tracking the most-viewed branded video campaigns. It racked up more than 18 million views for video highlighting a concert by Akon in Lagos, Nigera, on a soccer field powered by renewable energy.

1
Tell Me We're OK
NEW
Shell
NA
Views this week: 18,288,377
Spot last week: NEW
2
The Chase
50%
Audi
Anomaly
Views this week: 16,129,859
Spot last week: 4
3
Thank You Speech
NEW
Apple
NA
Views this week: 14,061,811
Spot last week: NEW
4
Galaxy S7 and S7 edge Official Introduction
-28%
Samsung
NA
Views this week: 13,211,886
Spot last week: 2
5
Bacon Stuffed Crust
NEW
Pizza Hut
NA
Views this week: 8,992,407
Spot last week: NEW
6
Galaxy S7
Back on Chart
Samsung
Wieden + Kennedy (Portland)
Views this week: 7,358,116
Spot last week: Back on Chart
7
Euro 2016 is Coming
3%
Hyundai
NA
Views this week: 6,685,314
Spot last week: 10
8
Stay Connected
NEW
Duracell
NA
Views this week: 6,212,590
Spot last week: NEW
9
This Is Wholesome
NEW
Honey Maid
NA
Views this week: 5,874,096
Spot last week: NEW
10
Mother's Day
NEW
Hill's
NA
Views this week: 5,364,101
Spot last week: NEW
Source: Visible Measures

Ad Age's Viral Video Chart, powered by Visible Measures, focuses on brand-driven social video ad campaigns. Each campaign is measured by True Reach, an MRC accredited metric that includes views from brand-driven and audience-driven social video clips. The data are compiled using the patented Visible Measures platform, a constantly growing repository of analytic data on hundreds of millions of videos tracked across hundreds of online video destinations.

Note: This analysis includes all publicly available video views on branded video content. This chart does not include movie trailers, video game campaigns, TV show, or television network promotions. View counts are incremental by week.

**Indicates percent change in views compared with the same period the week before.

To notify Visible Measures of an upcoming social video ad campaign, please contact Visible Measures directly.


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