Skittles, Richard Simmons Dance Onto Viral Chart

For the Second Straight Week a Short Film From a Southeast Asian Bank Makes the Grade

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The weekly Viral Chart went on hiatus last week to make way for the Viral Video Awards, presented at Ad Age Digital 2011 in New York, so consider this a catch-up of what was happening two weeks ago:

Skittles topped the chart for the last week of March, with a new campaign and a handful of different spots, including the wackiest, "Touch Cat," embedded below.

New Zealand Airlines, no stranger to the Viral Video Chart, scored second place with "Mile High Madness," starring Richard Simmons. That campaign benefited from a making-of video, which was also uploaded. No offense to Mr. Simmons, but this latest spot is a far cry from New Zealand Airline's last effort, "Nothing to Hide," which made several appearances on the chart in 2009.

Also new: For the second straight week a Southeast Asian bank has landed on the chart for a short film claiming to be non-fiction. This week it's TC Bank with a story of elderly Taiwanese reliving the glory of their youth. Last week the Thai Military Bank told the amazing story of FC Panyee, an unlikely soccer club from a floating village in Thailand.

Last Week Brand Campaign Agency Current Week Views* % Change in Views** Watch the Spot
1 New Skittles Touch the Rainbow BBDO 2,902,468 New Skittles: Touch the Rainbow
2 New Air New Zealand Mile High Madness N/A 1,868,822 New Air New Zealand: Mile High Madness
3 2 SunDrop Drop It MTV Scratch 1,135,505 -20% SunDrop: Drop It
4 1 Adidas All In Sid Lee 1,113,744 -43% Adidas: All In
5 5 Evian Live Young BETC Euro RSCG 1,040,200 +20% Evian: Live Young
6 9 Volkswagen The Force Deutsch 822,655 +16% Volkswagen: The Force
7 New TC Bank Dream Rangers Ogilvy 777,609 New TC Bank: Dream Rangers
8 4 Blendtec Will It Blend? In-house 757,833 -18% Blendtec: Will it Blend?
9 8 WWF Earth Hour 2011 Leo Burnett 733,430 -2% WWF: Earth Hour 2011
10 7 Corning A Day Made of Glass Doremus 722,627 -7% Corning: A Day Made of Glass
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