Since breaking at the end of August, Lincoln's ad campaign starring Matthew McConaughey have generated a lot of buzz, much of it from viewers mildly amused or slightly confused. But until now, it hasn't broken the Top 10 on the Viral Video Chart. Even a good-natured ribbing from Ellen DeGeneres in September didn't do the trick.
But an Oct. 25 parody of the spots by Jim Carrey on Saturday Night Live seems to have launched the campaign all the way to No. 2 on the chart. (According to our sibling publication Automotive News, Lincoln has been "delighted" with all the attention.)
Still, the car company has to take a back seat to Unilever's Axe which debuted at No. 1 this week. Last week's No. 1 -- a Beats by Dre ad starring LeBron James -- fell off the chart this week. But another LeBron ad, for Nike, landed at No. 4.