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SodaStream's Futuristic Case Study Lands a Top Spot in This Week's Viral Video Chart

By Published on .

Credit: Sodastream

In a futuristic world, "Big Bang Theory" star Mayim Bialik lectures young campers on the peculiar "Homoschlepiens," an isolated group that drank water only out of plastic bottles. Then, Bialik says, "mankind evolved," thanks in part to SodaStream, which takes tap water and sparkles it without polluting bottles.

"Who Are The Homoschlepiens?", running a little over two minutes and following Bialik's case study into the species, is one of this week's top viral videos — coming in third, with over 13 million views. (The video also stars "Game of Thrones" actor Kristian Nairn, who was featured in last week's viral list.)

Samsung, again, had three top-ten videos. Volvo Trucks placed sixth, with "The World's Largest Unboxing." That spot showed a truck-obsessed 3-year-old who gets to "unbox" and ride in the Volvo's VNL semi. It's objectively adorable.

As always, our VVC, compiled by Visible Measures, includes both paid and organic views. Speaking of views, it was a slow week. Samsung's top spot, "Samsung Cares for a Safe India," collected over 19 million views. For comparison, Budweiser's "A Dream Delivered," last week's top spot, had almost 36 million.

The dog days of summer are upon us. Stay hydrated.

Viral Video Chart
Powered by:
1
Samsung Cares for a Safe India
-35.57%
Samsung
NA
Views this week: 19,689,689
Spot last week: 2
2
Tambour Horizon Connected Watch
NA
Louis Vuitton
NA
Views this week: 18,742,005
Spot last week: NEW
3
Who Are The Homoschlepiens?
NA
SodaStream
NA
Views this week: 13,677,482
Spot last week: NEW
4
Until Now
NA
Samsung
NA
Views this week: 11,352,654
Spot last week: NEW
5
Amazon App
Back on Chart
Amazon
NA
Views this week: 11,077,199
Spot last week: Back on Chart
6
The World's Largest Unboxing
NEW
Volvo Trucks
Forsman & Bodenfors
Views this week: 10,002,678
Spot last week: NEW
7
Smart Switch
-20.97%
Samsung
NA
Views this week: 9,297,915
Spot last week: 5
8
Contactless from Barclaycard
NEW
Barclaycard
NA
Views this week: 8,014,436
Spot last week: NEW
9
Blockbuster Sale
NEW
Myntra
NA
Views this week: 6,869,272
Spot last week: NEW
10
What Does Good Feel Like?
NEW
Starbucks
72andSunny
Views this week: 6,356,047
Spot last week: NEW
Source: Visible Measures

Ad Age's Viral Video Chart, powered by Visible Measures, focuses on brand-driven social video ad campaigns. Each campaign is measured by True Reach, an MRC accredited metric that includes views from brand-driven and audience-driven social video clips. The data are compiled using the patented Visible Measures platform, a constantly growing repository of analytic data on hundreds of millions of videos tracked across hundreds of online video destinations.

Note: This analysis includes all publicly available video views on branded video content. This chart does not include movie trailers, video game campaigns, TV show, or television network promotions. View counts are incremental by week.

**Indicates percent change in views compared with the same period the week before.

To notify Visible Measures of an upcoming social video ad campaign, please contact Visible Measures directly.


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