Five New Spots Signal Big Turnover on Viral Video Chart

What People Watched the Week of May 11, 2009

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NEW YORK (AdAge.com) -- There's fresh blood on the Viral Video Chart this week, with a whopping five new videos that snagged enough views to break into the top 10. But last week's big No. 1 debut, the Vodafone spot featuring animated characters called "Zoozoos," had enough momentum to maintain its position. In fact, the campaign, out of India, grew 85% off an already significant base.

So who's new? The debuts included Nike Basketball's puppet version of LeBron James and Kobe Bryant's playoff rivalry, which dropped in at the No. 2 spot, and Frito-Lay's Mother's Day version of its animated "Woman's World" series, which snagged the No. 3 spot. Coca-Cola's latest "Open Happiness" spot nabbed the No. 7 spot, and Bontrust's naughty little money-themed ditty made its debut at No. 8. A warning: It is not your average banking commercial.

The Nos. 4 and 5 spots were both from T-Mobile. Visible Measures, which compiles the data for the chart, separated the original "Dance" spot from a new spot in which hundreds of people belt out a collective "Hey Jude" in Trafalgar Square. Both are part of the "Life's for Sharing" campaign, but they are decidedly distinctive spots, and the idea was to better allow people to see how the second major spot was invigorating the remarkably sticky campaign.

Last Week Brand Campaign Agency Current Week Views* % Change in Views** Watch the Spot
1 1 Vodafone Make the Most of Now Ogilvy & Mather, India 1,449,218 +85% Vodafone: Make the Most of Now
2 New Nike Basketball Most Valuable Puppets Wieden & Kennedy 810,356 New to Chart Nike Basketball: Most Valuable Puppets
3 New Frito-Lay Woman's World Juniper Park, OMD, Mindshare, Jam Media 713,729 New to Chart Frito-Lay: Woman's World
4 2 T-Mobile T-Mobile Dance Saatchi & Saatchi, MediaCom 452,834 -32% T-Mobile: Dance
5 New T-Mobile Singalong in Trafalgar Square Saatchi & Saatchi, MediaCom 387,052 New to Chart T-Mobile: Singalong in Trafalgar Square
6 Back on Chart Samsung YouTube HD Camera Trick Challenge (Revealed) The Viral Factory 370,798 Back on Chart Samsung: YouTube HD Camera Trick Challenge
7 New Coca-Cola Open Happiness Mother, London 302,261 New to Chart Coca-Cola: Open Happiness
8 New Bontrust Make Your Money Multiply With Us Grabarz & Partner 288,298 New to Chart Bontrust: Make Your Money Multiply With Us
9 3 Cadbury Eyebrow Dance Fallon 283,911 -31% Cadbury: Eyebrow Dance
10 6 Samsung Extreme Sheep LED Art The Viral Factory 235,889 -15% Samsung: Extreme Sheep LED Art

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