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Starbucks' 'Upstanders' Good-News Video Series Is Back and Racking Up Views

Published on .

New installments of "Upstanders," Starbucks' series of good-news videos, has penetrated the upper reaches of brand videos, at least in terms of views accumulated in our most recent weekly chart. The campaign, whose first iteration was introduced last fall, is designed to highlight positive stories rather than directly shill for Starbucks products—although any new shine for the Starbucks brand halo would certainly be welcome.

As always, the view counts below reflect both organic views initiated by interested consumers and paid ad placemewnts.

Viral Video Chart
Powered by:
1
Feel the picture. Feel the love.
9%
ClientSamsung
AgencyNA
Views this week27,867,454
Spot last week1
2
Captain Adam
NEW
ClientEtihad Airways
AgencyNA
Views this week16,227,106
Spot last weekNEW
3
Upstanders
NEW
ClientStarbucks
AgencyNA
Views this week14,917,303
Spot last weekNEW
4
50 Nights to 50 Classic Stories
NEW
ClientShell
AgencyNA
Views this week13,444,477
Spot last weekNEW
5
Google Duo: Simple Video Calling
13%
ClientGoogle
AgencyNA
Views this week12,019,028
Spot last week5
6
Samsung India Service
-21%
ClientSamsung
AgencyCheil India
Views this week11,838,670
Spot last week2
7
Do Bigger Things
Back on Chart
ClientSamsung
AgencyNA
Views this week11,313,968
Spot last weekBack on Chart
8
Keratin Smooth
NEW
ClientTRESemme
AgencyNA
Views this week9,333,325
Spot last weekNEW
9
Nano Cell Super Match
-35%
ClientLG
AgencyKrema Worldwide, Seoul
Views this week9,318,333
Spot last week3
10
The Ultimate Cinematic Experience
-12%
ClientLG
AgencyNA
Views this week8,703,719
Spot last week6
Source: Visible Measures

Ad Age's Viral Video Chart, powered by Visible Measures, focuses on brand-driven social video ad campaigns. Each campaign is measured by True Reach, an MRC accredited metric that includes views from brand-driven and audience-driven social video clips. The data are compiled using the patented Visible Measures platform, a constantly growing repository of analytic data on hundreds of millions of videos tracked across hundreds of online video destinations.

Note: This analysis includes all publicly available video views on branded video content. This chart does not include movie trailers, video game campaigns, TV show, or television network promotions. View counts are incremental by week.

**Indicates percent change in views compared with the same period the week before.

To notify Visible Measures of an upcoming social video ad campaign, please contact Visible Measures directly.


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