New installments of "Upstanders," Starbucks' series of good-news videos, has penetrated the upper reaches of brand videos, at least in terms of views accumulated in our most recent weekly chart. The campaign, whose first iteration was introduced last fall, is designed to highlight positive stories rather than directly shill for Starbucks products—although any new shine for the Starbucks brand halo would certainly be welcome.
As always, the view counts below reflect both organic views initiated by interested consumers and paid ad placemewnts.
Ad Age's Viral Video Chart, powered by Visible Measures, focuses on brand-driven social video ad campaigns. Each campaign is measured by True Reach, an MRC accredited metric that includes views from brand-driven and audience-driven social video clips. The data are compiled using the patented Visible Measures platform, a constantly growing repository of analytic data on hundreds of millions of videos tracked across hundreds of online video destinations.
Note: This analysis includes all publicly available video views on branded video content. This chart does not include movie trailers, video game campaigns, TV show, or television network promotions. View counts are incremental by week.
**Indicates percent change in views compared with the same period the week before.
To notify Visible Measures of an upcoming social video ad campaign, please contact Visible Measures directly.