Tiny Prints Goes Huge With Father's Day Video Campaign

New Entries Include New Spots From BMW, T-Mobile and Perrier

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This week in viral video: a couple new entries on the chart that you'd expect from video stalwarts BMW and T-Mobile and one that you wouldn't: Tiny Prints, with a touching spot tied to Father's Day that delivered more than 3 million views in a week.

T-Mobile's stunt near Barcelona with a life-sized game of "Angry Birds" generated quite a bit of press here and elsewhere. T-Mobile has a history of ads as performance art as well as timely spoofs.

BMW also has a long history in video, its BMW Films pre-dated YouTube, as well as other more recent examples of automotive exuberance. It's not hard to see why this M1 video drifted onto the chart at No. 10.

Which brings us to the No. 1 video from Tiny Prints, once a tiny startup but now out-punching some giants in the greeting card space. Timely? Yes. Touching? Well, yes. Founded in 2003 by former WalMart marketer Laura Ching, the company grew up over the past decade, offering DIY greeting cards. Last spring it was acquired by Shutterfly for a hefty $333 million in cash and stock.

Last Week Brand Campaign Agency Current Week Views* % Change in Views** Watch the Spot
1 New Tiny Prints Make Their Day. For Free. Muhtayzik/Hoffer 3,147,125 New Tiny Prints: Make Their Day. For Free.
2 New T-Mobile Angry Birds Saatchi & Saatchi 2,611,274 New T-Mobile: Angry Birds
3 1 Dirt Devil You Know When It's the Devil Filmakademie Baden-Wurttemberg 1,812,770 -15% Dirt Devil: You Know When It's the Devil
4 3 Evian Live Young BETC Euro RSCG 1,166,030 -1% Evian: Live Young
5 New Perrier Le Club Perrier Ogilvy & Mather 990,462 New Perrier: Le Club Perrier
6 6 Blendtec Will It Blend? In-house 896,688 -17% Blendtec: Will it Blend?
7 Back on Chart TomTom Break Free Pool Worldwide 840,174 Back on Chart TomTom: Break Free
8 10 Heineken The Date Wieden & Kennedy 827,576 +11% Heineken: The Date
9 Back on Chart Adidas All In Sid Lee 821,373 Back on Chart Adidas: All In
10 New BMW Concrete Walls Cundari 742,222 New BMW: Concrete Walls
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