Cats, dogs, teddy bears -- animals abounded in the top holiday ads this year. Given that Christmas camapigns in the U.K. are as important as Super Bowl commercials in the U.S., the region once again delivered, notching half of the top holiday campaigns of the year on the Viral Video chart.
Ad Age's Viral Video Chart, powered by Visible Measures, focuses on brand-driven social video ad campaigns. Each campaign is measured by True Reach, an MRC accredited metric that includes views from brand-driven and audience-driven social video clips. The data are compiled using the patented Visible Measures platform, a constantly growing repository of analytic data on hundreds of millions of videos tracked across hundreds of online video destinations.
Note: This analysis includes all publicly available video views on branded video content. This chart does not include movie trailers, video game campaigns, TV show, or television network promotions. View counts are incremental by week.
Top 10 Holiday Campaigns of 2016 that launched in 2016. Campaign ranked by views through December 21st, 2016.
**Indicates percent change in views compared with the same period the week before.
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