Watch Unicef's Harrowing Child-Marriage Campaign Dominating Branded Video This Week

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Ad Age and Visible Measures' weekly chart of the most-viewed branded video campaigns is usually the playground of Samsung, Google, Dove and the like. But the latest chart, covering the week ended Sunday and including both paid and organic views, belongs to Unicef.

1
Storybook Wedding
NEW
UNICEF
NA
Views this week: 16,653,616
Spot last week: NEW
2
Easter Surprise
3%
Walmart
NA
Views this week: 14,147,557
Spot last week: 3
3
Galaxy S7 and S7 edge Official Introduction
-54%
Samsung
NA
Views this week: 13,307,220
Spot last week: 1
4
Launching People
-6%
Samsung
Cheil Worldwide
Views this week: 12,780,893
Spot last week: 4
5
Dog's Best Day
NEW
BarkBox
NA
Views this week: 12,662,580
Spot last week: NEW
6
International Women's Day 2016
NEW
Microsoft
m:united
Views this week: 10,019,841
Spot last week: NEW
7
Batman v Superman
Back on Chart
Turkish Airlines
CP+B London
Views this week: 8,858,624
Spot last week: Back on Chart
8
Rule Yourself
NEW
Under Armour
Droga5
Views this week: 8,414,082
Spot last week: NEW
9
Girl Emojis
NEW
Always
Leo Burnett Chicago
Views this week: 7,471,705
Spot last week: NEW
10
Adios Amigos
NEW
Dos Equis
Havas New York
Views this week: 7,069,643
Spot last week: NEW
Source: Visible Measures

Ad Age's Viral Video Chart, powered by Visible Measures, focuses on brand-driven social video ad campaigns. Each campaign is measured by True Reach, an MRC accredited metric that includes views from brand-driven and audience-driven social video clips. The data are compiled using the patented Visible Measures platform, a constantly growing repository of analytic data on hundreds of millions of videos tracked across hundreds of online video destinations.

Note: This analysis includes all publicly available video views on branded video content. This chart does not include movie trailers, video game campaigns, TV show, or television network promotions. View counts are incremental by week.

**Indicates percent change in views compared with the same period the week before.

To notify Visible Measures of an upcoming social video ad campaign, please contact Visible Measures directly.