With 'Little Vader,' Eminem, Super Bowl Ads Reach 230 Million Web Views

Two Weeks After the Game, Interest and Views Remain High

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Super Bowl spots continue to rake in big numbers on the Viral Video Chart, two weeks after the game. Volkswagen's "The Force" racked up another 3.5 million views last week, bringing its total nearly 36 million since the video was posted the week before the Super Bowl.

Chrysler's "Imported From Detroit" starring Eminem also held steady at No. 2 with 2.5 million, bringing its total to more than 11.7 million views, according to cumulative numbers from Visible Measures and YouTube. Super Bowl ads have been viewed a staggering 230 million times over the past 10 days. As we noted last week, that's valuable media exposure that helps offset the $3 million cost of a Super Bowl spot.

Interestingly, Doritos' 2011 "Crash the Super Bowl" revived interest in its 2010 campaign; both are on the chart this week. Also interesting: Chart stalwarts Evian and Old Spice's "The Man Your Man Could Smell Like" pushed their way back onto the chart amid the Super Bowl madness. The Old Spice guy returned with a new spot, "Scent Vacation," supported by a contest, the "I'm Back" video and two new videos that have spurred a handful of copy and derivative clips.

Last Week Brand Campaign Agency Current Week Views* % Change in Views** Watch the Spot
1 New Volkswagen The Force Deutsch 3,485,230 New Volkswagen: The Force
2 New Chrysler Imported From Detroit Wieden & Kennedy 2,452,924 New Chrysler: Imported From Detroit
3 1 Doritos Crash the Super Bowl 2011 Goodby Silverstein & Partners 2,312,509 +61% Doritos: Crash the Super Bowl 2011
4 New Old Spice Old Spice Man is Back Wieden & Kennedy 1,346,509 New Old Spice: Old Spice Man is Back
5 New Best Buy Best Buy Super Bowl 2011 CPB 1,153,365 New Best Buy: Best Buy Super Bowl 2011
6 4 Evian Live Young BETC Euro RSCG 900,914 -16% Evian: Live Young
7 New Doritos Crash the Super Bowl 2010 Goodby, Silverstein & Partners 752,747 New Doritos: Crash the Super Bowl 2010
8 New Pepsi Max Crash The Super Bowl 2011 Goodby Silverstein & Partners 724,557 New Pepsi Max: Crash The Super Bowl 2011
9 New Lipton Brisk Story Mekanism 666,769 New Lipton: Brisk Story
10 New Chevrolet Camaro Super Bowl 2011 Goodby, Silverstein & Partners 586,737 New Chevrolet: Camaro Super Bowl 2011
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