Victoria's Secret, Apple Still No Match for Shell's Viral Clean Energy Campaign

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With five weeks in the number one spot, Shell's "#makethefuture" clean energy video is leaving a lasting impression, gaining over 28 million views. The video includes a catchy rendition of American Authors' 2013 hit "Best Day of My Life" alongside imagery of evolving energy innovations.

Shell couldn't even be stopped this week by Victoria's Secret, promoting the brand's first show in Paris and unveiling a lavish holiday campaign, or Apple, introducing its highly anticipated MacBook Pro. LeBron James, star of new videos for Sprite and Nike, couldn't catch Shell either. Microsoft, with a showcase of the new Surface Studio that "out-Appled Apple," came closest.

The Viral Chart, courtesy of Visible Measures, as always uses both "organic" unpaid views and paid ad placements during the week through Sunday.

Viral Video Chart
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1
Make the Future 2016
113%
Shell
NA
Views this week: 28,082,510
Spot last week: 3
2
Introducing Microsoft Surface Studio
NEW
Microsoft
NA
Views this week: 15,940,030
Spot last week: NEW
3
The 2016 Victoria's Secret Fashion Show
NEW
Victoria's Secret
NA
Views this week: 13,552,189
Spot last week: NEW
4
The new MacBook Pro
NEW
Apple
NA
Views this week: 13,062,568
Spot last week: NEW
5
Made with Dri-Fit
NEW
First Quality Dri-Fit
NA
Views this week: 12,306,036
Spot last week: NEW
6
Come out of Nowhere
NEW
Nike
Wieden + Kennedy Portland
Views this week: 10,739,202
Spot last week: NEW
7
#WannaSprite
NEW
Sprite
Wieden + Kennedy New York
Views this week: 8,435,458
Spot last week: NEW
8
Everyday Spectacular
27%
LG
NA
Views this week: 8,333,571
Spot last week: 9
9
A Very Private Affair
NEW
Victoria's Secret
NA
Views this week: 8,286,496
Spot last week: NEW
10
Iceland Aurora
10%
LG
Krema Worldwide
Views this week: 8,048,553
Spot last week: 5
Source: Visible Measures

Ad Age's Viral Video Chart, powered by Visible Measures, focuses on brand-driven social video ad campaigns. Each campaign is measured by True Reach, an MRC accredited metric that includes views from brand-driven and audience-driven social video clips. The data are compiled using the patented Visible Measures platform, a constantly growing repository of analytic data on hundreds of millions of videos tracked across hundreds of online video destinations.

Note: This analysis includes all publicly available video views on branded video content. This chart does not include movie trailers, video game campaigns, TV show, or television network promotions. View counts are incremental by week.

**Indicates percent change in views compared with the same period the week before.

To notify Visible Measures of an upcoming social video ad campaign, please contact Visible Measures directly.


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