Formula One Stars Drive Mercedes Ad Onto Viral Chart

Mercedes and Mountain Dew Join the Top 10 as 'Digital Nativity' Sinks

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NEW YORK (AdAge.com) -- Now that we are all back from the holidays, making resolutions on our efficiency and work ethic, it's fitting that a Mercedes-Benz video entered our video chart this week, featuring two Formula One drivers racing along on the side of a snow-covered mountain. Even for those of us, like me, who don't follow the sport, the video makes its point with one car getting in front of another as the speedier driver shakes his head saying, "I knew it! Sunday driver," only to be cut off by a third car, a woman in a Mercedes SUV shaking her own head saying, "I knew it, senior citizen." For those who do follow Formula One rivalries, the "senior citizen" is Mika Hakkinen and the "Sunday driver" driver is Michael Schumacher -- two racing legends who famously battled each other in the 1990s.

Mtn Dew entered the chart with a similar move -- the commercial works whether you know the celebrity who is in it or not. The difference? This video was not made for TV. For "Curb Your Enthusiasm" fans, JB Smoove is a proven funny man, appearing on the show as Leon Black, Larry David's very flawed misadventure guide and housemate. The premise of the video is Mr. Smoove conducting a focus group about Mtn Dew's White Out drink in a candid-camera-style shoot where the participants don't appear to know that they are on camera.

Last week's incredible "Digital Nativity" video is still on the chart, but due to its holiday theme, interest dropped by 76% -- the biggest drop on the chart. And amazingly, Old Spice had a resurgence this week getting back into second and sixth place. The Man Your Man Could Smell Like has a hold on pop culture and just wont let go.

Last Week Brand Campaign Agency Current Week Views* % Change in Views** Watch the Spot
1 1 Excentric The Digital Story of the Nativity N/A 2,218,296 -76% Excentric: The Digital Story of the Nativity
2 Back on Chart Old Spice The Man Your Man Could Smell Like Wieden & Kennedy 1,141,895 Back on Chart Old Spice: The Man Your Man Could Smell Like
3 6 Evian Live Young BETC Euro RSCG 921,150 -13% Evian: Live Young
4 10 Blendtec Will it Blend? In-House 771,420 -4% Blendtec: Will it Blend?
5 4 DC Shoes Gymkhana Three In-house 702,424 -59% DC Shoes: Gymkhana Three
6 Back on Chart Old Spice Responses Wieden & Kennedy 692,383 Back on Chart Old Spice: Responses
7 New Mercedes-Benz Sunday Driver Jung von Matt/Neckar 630,497 New Mercedes-Benz: Sunday Driver
8 3 Google Demo Slam Google Creative Labs; Johannes Leonardo 621,891 -65% Google: Demo Slam
9 New Mountain Dew White Out Focus Group In-house 540,718 New Mountain Dew White Out: Focus Group
10 Back on Chart DC Shoes Gymkhana Two In-house 517,893 Back on Chart DC Shoes: Gymkhana Two
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