Viral Video Chart: NBA Content Takes Off on Web

What People Watched the Week of May 18, 2009

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NEW YORK (Ad Age.com) -- It's NBA-playoffs time -- and the Viral Video Chart is reflecting that. Last week's big debut, the "Most Valuable Puppets" campaign Wieden & Kennedy created for Nike, tops the chart this week, and the NBA's "Where Amazing Happens" campaign, from Goodby, Silverstein & Partners, makes its debut at No. 3.

Vodafone's "Make the Most of Now" spot, which dominated the charts the past two weeks, drops, just barely, into the No. 2 spot. Still, its 1 million-plus views for the second week in a row is impressive.

The rest of the chart is largely composed of more-mature campaigns -- T-Mobile "Dance" and Samsung's "Extreme Sheep," which both have exhibited remarkable staying power -- and campaigns marking their return to the chart, including ones from Head, Durex and Kia.

Last Week Brand Campaign Agency Current Week Views* % Change in Views** Watch the Spot
1 2 Nike Basketball Most Valuable Puppets Wieden & Kennedy 1,133,327 +40% Nike Basketball: Most Valuable Puppets
2 1 Vodafone Make the Most of Now Ogilvy & Mather 1,001,737 -31% Vodafone: Make the Most of Now
3 New NBA Where Amazing Happens Goodby, Silverstein & Partners 882,068 New to Chart NBA: Where Amazing Happens
4 4 T-Mobile T-Mobile Dance Saatchi & Saatchi, MediaCom 361,659 -20% T-Mobile: Dance
5 9 Cadbury Eyebrow Dance Fallon 284,014 0% Cadbury: Eyebrow Dance
6 Back on Chart Kia Kia Soul: Hamsters David & Goliath, KMA 256,223 Back on chart Kia Soul: Hamsters
7 5 T-Mobile Sing-a-long in Trafalgar Square Saatchi & Saatchi, MediaCom 218,522 -44% T-Mobile: Sing-a-long in Trafalgar Square
8 Back on Chart Durex Get It On Fitzgerald & Co., SuperFad 205,787 Back on Chart Durex: Kama Balloon Animal Sutra
9 10 Samsung Extreme Sheep LED Art The Viral Factory 187,013 -21% Samsung: Extreme Sheep LED Art
10 Back on Chart Head Novak Djokovic Scores On and Off Aimaq Rapp Stolle, Feed Company, The 7th Chamber 175,930 Back on Chart Head: Novak Djokovic Scores On and Off

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