NEW YORK (Ad Age.com) -- It's NBA-playoffs time -- and the Viral Video Chart is reflecting that. Last week's big debut, the "Most Valuable Puppets" campaign Wieden & Kennedy created for Nike, tops the chart this week, and the NBA's "Where Amazing Happens" campaign, from Goodby, Silverstein & Partners, makes its debut at No. 3.
Vodafone's "Make the Most of Now" spot, which dominated the charts the past two weeks, drops, just barely, into the No. 2 spot. Still, its 1 million-plus views for the second week in a row is impressive.
The rest of the chart is largely composed of more-mature campaigns -- T-Mobile "Dance" and Samsung's "Extreme Sheep," which both have exhibited remarkable staying power -- and campaigns marking their return to the chart, including ones from Head, Durex and Kia.
|Last Week||Brand||Campaign||Agency||Current Week Views*||% Change in Views**||Watch the Spot|
|1||2||Nike Basketball||Most Valuable Puppets||Wieden & Kennedy||1,133,327||+40%|
|2||1||Vodafone||Make the Most of Now||Ogilvy & Mather||1,001,737||-31%|
|3||New||NBA||Where Amazing Happens||Goodby, Silverstein & Partners||882,068||New to Chart|
|4||4||T-Mobile||T-Mobile Dance||Saatchi & Saatchi, MediaCom||361,659||-20%|
|6||Back on Chart||Kia||Kia Soul: Hamsters||David & Goliath, KMA||256,223||Back on chart|
|7||5||T-Mobile||Sing-a-long in Trafalgar Square||Saatchi & Saatchi, MediaCom||218,522||-44%|
|8||Back on Chart||Durex||Get It On||Fitzgerald & Co., SuperFad||205,787||Back on Chart|
|9||10||Samsung||Extreme Sheep LED Art||The Viral Factory||187,013||-21%|
|10||Back on Chart||Head||Novak Djokovic Scores On and Off||Aimaq Rapp Stolle, Feed Company, The 7th Chamber||175,930||Back on Chart|
Source: Visible Measures
*The Visible Measures Top 10 Viral Video Ad Campaigns Chart focuses on brand-driven viral video ads that appear on online-video-sharing destinations. Each campaign is measured on a True Reach™ basis, which includes viewership of both brand-syndicated video clips and viewer-driven social video placements. The data are compiled using the Visible Measures Viral Reach Database, a constantly growing repository of analytic data on more than 100 million internet videos across more than 150 video-sharing destinations.
Note: This analysis does not include Visible Measures' paid-placement (i.e., overlays, pre-/mid-/post-roll) performance data or video views on private sites. This chart does not include movie trailers, video-game campaigns or public service announcements. View-count results are incremental by week.
**Indicates percent change in views compared with the same period the week before.
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