Apple Takes Hits From Windows 7, Droid but Prevails

What People Watched the Week of Oct. 19, 2009

By Published on .

NEW YORK (AdAge.com) -- Microsoft launched its much-ballyhooed OS Windows 7 last week, but it was Apple's counterpunch that drew the web views.

The latest installment in Apple's "Get a Mac" series, "Broken Promises," made its debut at No. 2 on the Ad Age Viral Video Chart with nearly 1.7 million views last week, pretty much blowing away Microsoft's "Windows 7 Was My Idea," which premiered at No. 7 on the list but drew nearly 1.2 million viewer views. Microsoft can take solace that it actually had two videos in the top 10, including list mainstay "Xbox Project Natal," which has spent 21 weeks in the top 10.

Turns out Apple took hits from two sides last week. Verizon's anti-iPhone spot promoting Motorola's new Google-powered phone, "Droid Does," came in at No. 4 in its first week on the list with nearly 1 million views. This has the makings of a true creative showdown, and we can all sit back and watch the fireworks from TBWA/Media Arts Lab (Apple), Crispin Porter & Bogusky/ Universal McCann (Microsoft) and McGarryBowen (Verizon).

Volkswagen's "The Fun Theory," a spot from DDB Sweden that joined the list for the first time last week, continues to resonate with viewers, unseating Evian's roller-skating babies from the No. 1 spot. An ongoing testament to a feel-good stunt-slash-social experiment, the spot raked in 2.4 million views last week, an 83% increase from its debut week on the list. We'll leave the theories for how this actually sells cars to the brighter minds in comments.

Last Week Brand Campaign Agency Current Week Views* % Change in Views** Watch the Spot
1 2 Volkswagen The Fun Theory Tribal DDB 2,415,469 +83% Volkswagen: The Fun Theory
2 New Apple Get a Mac TBWAMedia Arts Lab 1,684,955 New Apple: Get a Mac
3 1 Evian Live Young BETC Euro RSCG 1,233,204 -8% Evian: Live Young
4 New Verizon Droid Does McGarryBowen 960,505 New Verizon: Droid Does
5 3 DC Shoes Ken Block's Gymkhana Two Project Mad Media 560,864 +1% DC Shoes: Ken Block's Gymkhana Two Project
6 6 Microsoft Xbox Project Natal World Famous 407,637 +1% Microsoft Xbox: Project Natal
7 New Microsoft Windows 7 Was My Idea Crispin, Porter & Bogusky; Universal McCann 363,198 New Microsoft: Windows 7 Was My Idea
8 Back on Chart Durex Get It On Fitzgerald+CO; SuperFad 306,300 Back on Chart Durex: Kama Balloon Animal Sutra
9 8 T-Mobile T-Mobile Dance Saatchi & Saatchi, MediaCom 295,589 +20% T-Mobile Dance
10 New Vodafone Symphonia Swordfish Media 288,167 New Vodafone: Symphonia
In this article:
Most Popular