Geico's Two-Month-Old Pre-Roll Riff Abruptly Goes 'Viral'

Published on .

Nissan broke onto the Viral Video Chart for the week ending Sunday with a video campaign demonstrating its safety features in scenarios outside the car -- like a selfie-induced pedestrian collision.

But in a reminder that the "Viral" Video Chart reflects plenty of paid advertising, Geico's latest take on pre-roll video also arrived on the chart this week, two months after the series of unskippable ads debuted.

1
Tell Me We're OK
-14%
Shell
NA
Views this week: 15,314,301
Spot last week: 1
2
#SafetyTodayContest
NEW
Nissan
NA
Views this week: 6,823,399
Spot last week: NEW
3
New Mercurial Superfly V
NEW
Nike
NA
Views this week: 6,300,674
Spot last week: NEW
4
Galaxy S7 and S7 edge Official Introduction
-56%
Samsung
NA
Views this week: 5,762,030
Spot last week: 4
5
Galaxy S7
-36%
Samsung
Wieden + Kennedy Portland
Views this week: 4,715,080
Spot last week: 6
6
Euro 2016 is Coming
-33%
Hyundai
NA
Views this week: 4,510,846
Spot last week: 7
7
Mascots
NEW
General Mills
NA
Views this week: 4,082,968
Spot last week: NEW
8
Fast Forward
NEW
GEICO
The Martin Agency
Views this week: 3,820,048
Spot last week: NEW
9
Stories by Spotify
NEW
Spotify
Wieden + Kennedy New York
Views this week: 3,741,458
Spot last week: NEW
10
#Strangewich
Back on Chart
Hellmann's,Best Foods
NA
Views this week: 3,686,311
Spot last week: Back on Chart
Source: Visible Measures

Ad Age's Viral Video Chart, powered by Visible Measures, focuses on brand-driven social video ad campaigns. Each campaign is measured by True Reach, an MRC accredited metric that includes views from brand-driven and audience-driven social video clips. The data are compiled using the patented Visible Measures platform, a constantly growing repository of analytic data on hundreds of millions of videos tracked across hundreds of online video destinations.

Note: This analysis includes all publicly available video views on branded video content. This chart does not include movie trailers, video game campaigns, TV show, or television network promotions. View counts are incremental by week.

**Indicates percent change in views compared with the same period the week before.

To notify Visible Measures of an upcoming social video ad campaign, please contact Visible Measures directly.


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