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Qatar Airways Gets Political in This Week's Top Viral Video

By Published on .

Qatar Airways.
Qatar Airways. Credit: Qatar Airways

Airlines are generally wary of delving into politics, but when four Arab countries banned the state-owned Qatar Airways from using their airspace due to allegations of financing Islamic militants, the luxury carrier took the offensive.

Qatar Airways' responding spot, "No Borders, Only Horizons," is this week's top viral video. The narrator opens, saying, "The sky, there should be no borders up here," with the overall message being one of community and connectivity. "We know that travel goes beyond borders and prejudice," the narrator later says.

Nine days after the ban was enacted, Qatar Airways released a statement that noted the global operations were running smoothly and the network was "unaffected by the current circumstances." So, with an unaffected business and a viral video, Qatar Airways seems to be coming out of this would-be PR fiasco mostly unscathed.

Other top viral performers include Porsche's "Le Mans 2017," which highlights the luxury auto company's performance in the French race, and four Samsung ads, three of which have appeared on this chart in past weeks.

As always, the Viral Video List is compiled using both organic views — those initiated by users — and views coming from pre-roll ads.

See the full list below:

Viral Video Chart
Powered by:
1
No Borders, Only Horizons
NEW
Qatar Airways
NA
Views this week: 26,954,699
Spot last week: NEW
2
Le Mans 2017
NEW
Porsche
NA
Views this week: 23,322,224
Spot last week: NEW
3
Samsung Technical School
16%
Samsung
NA
Views this week: 21,413,434
Spot last week: 1
4
The Travel Guide
Back on Chart
Samsung
NA
Views this week: 16,016,733
Spot last week: Back on Chart
5
End Of Reason Sale
NEW
Myntra
NA
Views this week: 10,723,168
Spot last week: NEW
6
This Bud's for the Dream
NEW
Budweiser
NA
Views this week: 6,789,634
Spot last week: NEW
7
QLED Global Launch
Back on Chart
Samsung
NA
Views this week: 5,959,668
Spot last week: Back on Chart
8
NEW
Starbucks
NA
Views this week: 5,624,650
Spot last week: NEW
9
#ThriveOn 2017
Back on Chart
Purdey's
Iris Worldwide
Views this week: 5,509,597
Spot last week: Back on Chart
10
Samsung Galaxy J7 Max
NEW
Samsung
NA
Views this week: 5,459,048
Spot last week: NEW
Source: Visible Measures

Ad Age's Viral Video Chart, powered by Visible Measures, focuses on brand-driven social video ad campaigns. Each campaign is measured by True Reach, an MRC accredited metric that includes views from brand-driven and audience-driven social video clips. The data are compiled using the patented Visible Measures platform, a constantly growing repository of analytic data on hundreds of millions of videos tracked across hundreds of online video destinations.

Note: This analysis includes all publicly available video views on branded video content. This chart does not include movie trailers, video game campaigns, TV show, or television network promotions. View counts are incremental by week.

**Indicates percent change in views compared with the same period the week before.

To notify Visible Measures of an upcoming social video ad campaign, please contact Visible Measures directly.


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