Real-Life Adaptation of John Cena Meme Tops Viral Video Chart

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In a move that is intuitive yet innovative, Cricket Wireless achieved internet fame by making use of a trend that's already taken strong hold of online audiences. Its real-life adaptation of the Unexpected John Cena meme is at the top of the viral video chart, having racked up 14.3 million views in the last week. In The Unexpected John Cena Prank, fans of the wrestler were invited to an audition and asked to introduce him in front of a camera -- to their surprise, John Cena himself burst through the backdrop to the tune of his intro music.

UNICEF takes second place on the chart with a more serious campaign, which asks viewers, "Would you stop for this little girl?" The video shows passers by checking in on a well-groomed unattended girl, but ignoring or even chastising a little girl who appeared dirty and disheveled.

1
The Unexpected John Cena Prank
NEW
Cricket Wireless
Shareability
Views this week: 14,339,351
Spot last week: NEW
2
Would you stop for this little girl?
NEW
UNICEF
NA
Views this week: 12,839,905
Spot last week: NEW
3
The Chant
35%
Leo Burnett Chicago
Views this week: 10,198,220
Spot last week: 5
4
First Never Follows
Back on Chart
adidas
NA
Views this week: 8,466,346
Spot last week: Back on Chart
5
Keep Playing
NEW
Always
Leo Burnett
Views this week: 7,933,575
Spot last week: NEW
6
Hyundai + Euro 2016
-39%
Hyundai
NA
Views this week: 7,211,500
Spot last week: 2
7
Prologue
Back on Chart
Views this week: 6,755,047
Spot last week: Back on Chart
8
Extra Crispy Colonel
NEW
KFC
Wieden + Kennedy Portland
Views this week: 6,447,820
Spot last week: NEW
9
Thank You, Mom
Back on Chart
P&G
Wieden + Kennedy Portland
Views this week: 6,174,436
Spot last week: Back on Chart
10
Iceland Aurora
NEW
NA
Views this week: 5,653,237
Spot last week: NEW
Source: Visible Measures

Ad Age's Viral Video Chart, powered by Visible Measures, focuses on brand-driven social video ad campaigns. Each campaign is measured by True Reach, an MRC accredited metric that includes views from brand-driven and audience-driven social video clips. The data are compiled using the patented Visible Measures platform, a constantly growing repository of analytic data on hundreds of millions of videos tracked across hundreds of online video destinations.

Note: This analysis includes all publicly available video views on branded video content. This chart does not include movie trailers, video game campaigns, TV show, or television network promotions. View counts are incremental by week.

**Indicates percent change in views compared with the same period the week before.

To notify Visible Measures of an upcoming social video ad campaign, please contact Visible Measures directly.