Smith & Forge's Muscle Beach Prank Video Hits 70 Million Views

CrossFit Athlete Kenneth Leverich Lifts Weights As an 84-Year-Old Man

By Published on .

Hard cider brand Smith & Forge's prank video campaign "Hard Won" is number one on the Viral Video Chart with more than 74 million views last week. CrossFit athlete Kenneth Leverich, disguised as an 84-year-old man, challenges local bodybuilders to lift tremendous weights at Muscle Beach. With white hair, wrinkles and a small limp, no one expects him to do what he does.

"We are America" starring John Cena for Ad Council takes the number-two spot with 29 million views. He explains that the average U.S. citizen might not be what you initially imagine, noting all of America's diversity. "Labels don't devalue us, they help define us," he says. The wrestler also appears in a prank-y video for Cricket Wireless, which topped last chart but dropped to fourth place this week.

And Chipotle's short animated film titled "A Love Story," an attempt to regain control of the narrative around the brand, has 7.6 million views at fifth place. It's a touching story of two competitive neighbors who start a lemonade stand and an orange juice stand respectively.

1
Hard Won
NEW
Smith & Forge
Thrillist
Views this week: 74,414,539
Spot last week: NEW
2
We Are America
NEW
Ad Council
R/GA
Views this week: 29,143,619
Spot last week: NEW
3
Thank You, Mom
85%
P&G
Wieden + Kennedy Portland
Views this week: 11,406,666
Spot last week: 9
4
The Unexpected John Cena Prank
-44%
Cricket Wireless
NA
Views this week: 8,067,091
Spot last week: 1
5
A Love Story
NEW
Chipotle
CAA Marketing
Views this week: 7,646,635
Spot last week: NEW
6
We're With You
NEW
Nature Valley
NA
Views this week: 6,426,100
Spot last week: NEW
7
Shed Happens
NEW
Swiffer
NA
Views this week: 5,723,127
Spot last week: NEW
8
Keep Playing
-29%
Always
Leo Burnett
Views this week: 5,614,601
Spot last week: 5
9
#MyBeautyMySay
NEW
Dove
NA
Views this week: 5,560,657
Spot last week: NEW
10
Fast Forward
Back on Chart
GEICO
The Martin Agency
Views this week: 5,296,971
Spot last week: Back on Chart
Source: Visible Measures

Ad Age's Viral Video Chart, powered by Visible Measures, focuses on brand-driven social video ad campaigns. Each campaign is measured by True Reach, an MRC accredited metric that includes views from brand-driven and audience-driven social video clips. The data are compiled using the patented Visible Measures platform, a constantly growing repository of analytic data on hundreds of millions of videos tracked across hundreds of online video destinations.

Note: This analysis includes all publicly available video views on branded video content. This chart does not include movie trailers, video game campaigns, TV show, or television network promotions. View counts are incremental by week.

**Indicates percent change in views compared with the same period the week before.

To notify Visible Measures of an upcoming social video ad campaign, please contact Visible Measures directly.


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