Samsung's introduction video for its new Galaxy Note 7 returned to the top of the Viral Video Chart with 30.3 million views in the week through Sunday, according to Visible Measures' weekly ranking of video campaigns, encompassing both paid and organic activity. The video campaign touts the smartphone line's newest features: an iris scanner and a water resistant stylus.
Samsung dominated the chart in August. The company's Olympics-themed campaign featuring South Sudanese runner Margret Rumat Rumat Hassan (and its cord-free earbuds) dropped from No. 1 to No. 5, with 6.3 million views.
Other widely-seen videos include Wieden & Kennedy's "Unlimited" for Nike (No. 2) and Harmon Brothers' "Redneck Drives a Duct Tape Car Off a Cliff!" for FiberFix (No. 3). Are we really surprised about the latter's appearance on the chart? The title alone screams click here.
Ad Age's Viral Video Chart, powered by Visible Measures, focuses on brand-driven social video ad campaigns. Each campaign is measured by True Reach, an MRC accredited metric that includes views from brand-driven and audience-driven social video clips. The data are compiled using the patented Visible Measures platform, a constantly growing repository of analytic data on hundreds of millions of videos tracked across hundreds of online video destinations.
Note: This analysis includes all publicly available video views on branded video content. This chart does not include movie trailers, video game campaigns, TV show, or television network promotions. View counts are incremental by week.
**Indicates percent change in views compared with the same period the week before.
To notify Visible Measures of an upcoming social video ad campaign, please contact Visible Measures directly.