Samsung's Galaxy Note 7 Again Tops Viral Video Chart

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Samsung's introduction video for its new Galaxy Note 7 returned to the top of the Viral Video Chart with 30.3 million views in the week through Sunday, according to Visible Measures' weekly ranking of video campaigns, encompassing both paid and organic activity. The video campaign touts the smartphone line's newest features: an iris scanner and a water resistant stylus.

Samsung dominated the chart in August. The company's Olympics-themed campaign featuring South Sudanese runner Margret Rumat Rumat Hassan (and its cord-free earbuds) dropped from No. 1 to No. 5, with 6.3 million views.

Other widely-seen videos include Wieden & Kennedy's "Unlimited" for Nike (No. 2) and Harmon Brothers' "Redneck Drives a Duct Tape Car Off a Cliff!" for FiberFix (No. 3). Are we really surprised about the latter's appearance on the chart? The title alone screams click here.

Viral Video Chart
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1
Galaxy Note7 Official Introduction
226%
Samsung
NA
Views this week: 30,316,670
Spot last week: 5
2
Unlimited
-56%
Nike
Wieden + Kennedy Portland
Views this week: 12,684,540
Spot last week: 2
3
Redneck Drives a Duct Tape Car off a Cliff!
-8%
FiberFix
Harmon Brothers
Views this week: 7,807,460
Spot last week: 6
4
What's a computer? Just ask Cortana
NEW
Microsoft
NA
Views this week: 6,685,568
Spot last week: NEW
5
#DoWhatYouCant
-85%
Samsung
Leo Burnett Chicago
Views this week: 6,327,922
Spot last week: 1
6
Recipe for Care
NEW
Kleenex
NA
Views this week: 5,912,096
Spot last week: NEW
7
There Is No Grape To Match It
NEW
Asda
NA
Views this week: 5,761,835
Spot last week: NEW
8
AW16
NEW
MAC Cosmetics
NA
Views this week: 4,560,445
Spot last week: NEW
9
Raw Egg Test
-30%
Purple
Harmon Brothers
Views this week: 4,503,636
Spot last week: 8
10
Amazon App
Back on Chart
Amazon
NA
Views this week: 4,134,852
Spot last week: Back on Chart
Source: Visible Measures

Ad Age's Viral Video Chart, powered by Visible Measures, focuses on brand-driven social video ad campaigns. Each campaign is measured by True Reach, an MRC accredited metric that includes views from brand-driven and audience-driven social video clips. The data are compiled using the patented Visible Measures platform, a constantly growing repository of analytic data on hundreds of millions of videos tracked across hundreds of online video destinations.

Note: This analysis includes all publicly available video views on branded video content. This chart does not include movie trailers, video game campaigns, TV show, or television network promotions. View counts are incremental by week.

**Indicates percent change in views compared with the same period the week before.

To notify Visible Measures of an upcoming social video ad campaign, please contact Visible Measures directly.


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