Samsung's Galaxy Note 7 Steamrolls Olympics Ad Campaigns on Viral Chart

By Published on .

Samsung's introduction of its Galaxy Note 7 rises to the top of this week's Viral Video Chart with 55.8 million views. The video campaign touts the smartphone line's newest features: an iris scanner and a water resistant stylus. Samsung also holds the third spot on the chart, with a medley of anthems from around the world in the spirit of the Olympic Games.

Another nod to the Olympics is Nike's "Unlimited," which reached 23 million views and takes the No. 2 viral video spot. It follows tennis players, runners and soccer players as they push their limits before ultimately going beyond them.

Chubbies' new lighthearted video in the No. 4 spot has us wondering why men's synchronized swimming isn't part of the Olympics while Hundai's "Together We Stand" acknowledges the importance of athletic teamwork and partnerships. Other Olympic-focused video campaigns, including Always' "#LikeAGirl" and Procter & Gamble's "Thank You, Mom" return to the Viral Video Chart this week.

The chart, which reflects both paid and organic views, spans the week through Sunday, so it hasn't yet tracked a complete week of Olympics and related advertising, and Samsung's Galaxy Note 7 videos debuted earlier than many Olympics campaigns. The question for the next chart is whether anything but the Olympics will be able to take No. 1.

1
Galaxy Note7 Official Introduction
NEW
Samsung
NA
Views this week: 55,835,778
Spot last week: NEW
2
Unlimited
NEW
Nike
Wieden + Kennedy Portland
Views this week: 23,333,703
Spot last week: NEW
3
The Anthem
-28%
Samsung
Leo Burnett
Views this week: 13,490,304
Spot last week: 2
4
Men's Synchronized Swimming
NEW
Chubbies
NA
Views this week: 12,966,189
Spot last week: NEW
5
Together We Stand
4%
Hyundai
NA
Views this week: 12,776,490
Spot last week: 7
6
Keep Playing
Back on Chart
Always
Leo Burnett
Views this week: 8,666,054
Spot last week: Back on Chart
7
Thank You, Mom
Back on Chart
P&G
Wieden + Kennedy Portland
Views this week: 7,620,252
Spot last week: Back on Chart
8
Change Starts with Thinking Big
NEW
Samsung
NA
Views this week: 7,271,499
Spot last week: NEW
9
It'SourHour
6%
Disaronno
NA
Views this week: 6,778,106
Spot last week: 10
10
Sportage X Adventure
-62%
Kia
NA
Views this week: 6,569,803
Spot last week: 4
Source: Visible Measures

Ad Age's Viral Video Chart, powered by Visible Measures, focuses on brand-driven social video ad campaigns. Each campaign is measured by True Reach, an MRC accredited metric that includes views from brand-driven and audience-driven social video clips. The data are compiled using the patented Visible Measures platform, a constantly growing repository of analytic data on hundreds of millions of videos tracked across hundreds of online video destinations.

Note: This analysis includes all publicly available video views on branded video content. This chart does not include movie trailers, video game campaigns, TV show, or television network promotions. View counts are incremental by week.

**Indicates percent change in views compared with the same period the week before.

To notify Visible Measures of an upcoming social video ad campaign, please contact Visible Measures directly.


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