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Samsung and LG Rampage Through Video Advertising

Published on .

Two marketers, Samsung and LG, combine for than half of the top 10 most-viewed ad campaigns on our most recent chart of "viral" videos, as compiled by Visible Measures. Of course, the chart counts paid views as well as organic, user-initiated views, so it's likely that Samsung and LG are among digital video's biggest spenders in this week's chart as well.

Viral Video Chart
Powered by:
1
Do Bigger Things
138%
Samsung
NA
Views this week: 39,963,624
Spot last week: 3
2
Nano Cell Super Match
39%
LG
Krema Worldwide, Seoul
Views this week: 15,583,308
Spot last week: 5
3
John Cena Loves the Internet
-88%
Cricket Wireless
Shareability
Views this week: 10,376,044
Spot last week: 1
4
Miss Dior
NEW
Dior
NA
Views this week: 9,677,575
Spot last week: NEW
5
Pumpkin Spice Original Glazed Doughnuts
NEW
Krispy Kreme
NA
Views this week: 7,410,594
Spot last week: NEW
6
Lean is the New Mean
NEW
Samsung
Cheil India
Views this week: 6,501,504
Spot last week: NEW
7
Introducing Samsung Portable SSD T5
NEW
Samsung
NA
Views this week: 5,970,105
Spot last week: NEW
8
InstaView Door-in-Door
NEW
LG
NA
Views this week: 5,905,275
Spot last week: NEW
9
Galaxy J7 Pro Life is Now
Back on Chart
Samsung
NA
Views this week: 5,866,837
Spot last week: Back on Chart
10
Perfect Buy
Back on Chart
Flipkart
NA
Views this week: 5,808,838
Spot last week: Back on Chart
Source: Visible Measures

Ad Age's Viral Video Chart, powered by Visible Measures, focuses on brand-driven social video ad campaigns. Each campaign is measured by True Reach, an MRC accredited metric that includes views from brand-driven and audience-driven social video clips. The data are compiled using the patented Visible Measures platform, a constantly growing repository of analytic data on hundreds of millions of videos tracked across hundreds of online video destinations.

Note: This analysis includes all publicly available video views on branded video content. This chart does not include movie trailers, video game campaigns, TV show, or television network promotions. View counts are incremental by week.

**Indicates percent change in views compared with the same period the week before.

To notify Visible Measures of an upcoming social video ad campaign, please contact Visible Measures directly.


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