After Apple's packed event last week, an iPhone 6s video narrated by Apple's chief design officer Jony Ive went viral with 23 million views. The video shows off new "Peek and Pop" technology and effectively dethroned Johnny Depp's "Sauvage." (The cologne teaser's views decreased 68% from last week, when it held the No.1 slot.)
Newcomer NOS' "With This NOS I Will" came in third on the list. NOS, energy drink of choice for college crammers and all-night gamers, offers a hallucinatory, frenzied video (perhaps not far from visions you'd see after drinking a can of NOS without sleeping) complete with an archer, wrestler and breakdancer, as well as a cameo from professional partier Andrew W.K.
Facebook's "What's On Your Mind?" still reigns at No. 2 with 21 million views, and Beats by Dre's "Rise" with Serena Williams keeps it No. 4 spot with another 10 million views. In No. 5, AT&T and DirecTV's "All in One Plan" announces that the "revolution will be mobilized," or everything available on TV can now be watched on your phone, too. Tide's new "#SmallButPowerful" comes in seventh, and Gatorade's "Sweat It to Get It 2015" keeps eighth.