Google Swaps One Big Campaign for Another to Keep Dominating Video Views

'Play Your Heart Out' Replaces Nexus Push on Weekly Viral Chart

Published on .

For the second week in a row, Google holds three spots on the latest Viral Video Chart as compiled by Visible Measures, and four spots if you count YouTube. Its campaign for the Nexus 5X and 6P fell off the chart, only to be replaced by the "Play Your Heart Out" campaign for Google play.

Other brands accumulating views in the week through Sunday include newcomers Dawn, Kia and Wendy's.

1
The Google App How To
71%
Google
NA
Views this week: 11,765,722
Spot last week: 10
2
YouTube Rewind 2015
15%
YouTube
Portal A San Francisco
Views this week: 11,300,389
Spot last week: 4
3
Dawn Helps Save Wildlife
NEW
Dawn
NA
Views this week: 8,950,839
Spot last week: NEW

Dawn Helps Save Wildlife. That's because Dawn is tough on grease, yet gentle on feathers.

Posted by Dawn on Thursday, December 31, 2015
4
Kia X-Car
NEW
Kia
NA
Views this week: 7,896,334
Spot last week: NEW

The #KiaXCar, the hero of Australian Open 2016, is finally revealed as Mystique. Do you feel the attraction? Learn more https://goo.gl/iIXZ3K

Posted by Kia Motors Worldwide on Monday, December 21, 2015
5
The Veterans Day Parade
-12%
Google
NA
Views this week: 7,164,448
Spot last week: 7
6
In-Flight Safety Video
-66%
Qatar Airways
180 Amsterdam
Views this week: 6,025,552
Spot last week: 2
7
Gouda Bacon Cheeseburger
NEW
Wendy's
NA
Views this week: 5,826,758
Spot last week: NEW
8
Play Your Heart Out
NEW
Google
NA
Views this week: 5,005,965
Spot last week: NEW
9
Experience Progress
NEW
Audi
NA
Views this week: 4,733,266
Spot last week: NEW
10
The Beginning of N
NEW
Hyundai
NA
Views this week: 4,294,675
Spot last week: NEW
Source: Visible Measures

Ad Age's Viral Video Chart, powered by Visible Measures, focuses on brand-driven social video ad campaigns. Each campaign is measured by True Reach, an MRC accredited metric that includes views from brand-driven and audience-driven social video clips. The data are compiled using the patented Visible Measures platform, a constantly growing repository of analytic data on hundreds of millions of videos tracked across hundreds of online video destinations.

Note: This analysis does not include Visible Measures' paid-placement (e.g., overlays; pre-, mid-, and post-roll) performance data or video views on private sites. This chart does not include movie trailers, video game campaigns, TV show, or media network promotions. View counts are incremental by week.

**Indicates percent change in views compared with the same period the week before.

To notify Visible Measures of an upcoming social video ad campaign, please contact Visible Measures directly.


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