For the second week in a row, Google holds three spots on the latest Viral Video Chart as compiled by Visible Measures, and four spots if you count YouTube. Its campaign for the Nexus 5X and 6P fell off the chart, only to be replaced by the "Play Your Heart Out" campaign for Google play.
Other brands accumulating views in the week through Sunday include newcomers Dawn, Kia and Wendy's.
Ad Age's Viral Video Chart, powered by Visible Measures, focuses on brand-driven social video ad campaigns. Each campaign is measured by True Reach, an MRC accredited metric that includes views from brand-driven and audience-driven social video clips. The data are compiled using the patented Visible Measures platform, a constantly growing repository of analytic data on hundreds of millions of videos tracked across hundreds of online video destinations.
Note: This analysis does not include Visible Measures' paid-placement (e.g., overlays; pre-, mid-, and post-roll) performance data or video views on private sites. This chart does not include movie trailers, video game campaigns, TV show, or media network promotions. View counts are incremental by week.
**Indicates percent change in views compared with the same period the week before.
To notify Visible Measures of an upcoming social video ad campaign, please contact Visible Measures directly.