Intel's recap of its Consumer Electronics Show presentation accumulated the most views of any brand video in the week ended Sunday, according to the latest data from Visible Measures.
But it wasn't only a week for tech: Wendy's meanwhile became the latest marketer to win two slots on the same week's chart, a feat more often reserved for the likes of Samsung or Google.
Ad Age's Viral Video Chart, powered by Visible Measures, focuses on brand-driven social video ad campaigns. Each campaign is measured by True Reach, an MRC accredited metric that includes views from brand-driven and audience-driven social video clips. The data are compiled using the patented Visible Measures platform, a constantly growing repository of analytic data on hundreds of millions of videos tracked across hundreds of online video destinations.
Note: This analysis includes all publicly available video views on branded video content. This chart does not include movie trailers, video game campaigns, TV show, or television network promotions. View counts are incremental by week.
**Indicates percent change in views compared with the same period the week before.
To notify Visible Measures of an upcoming social video ad campaign, please contact Visible Measures directly.