×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Tax Season Is Upon Us, and the Viral Video Chart

By Published on .

Youtube's Rewind video is once again at the top of this week's Viral Video Chart, which tallies counting organic and paid views in the week through Sunday.

But three campaigns on the chart this week reflect the upcoming calendar, following the start of the U.S. tax season and ahead of the April 15 tax deadline. Two come from the same marketer, TurboTax. Its "Relax" campaign, which features real-life celebrities asking whether they can deduct specific claims on their taxes, received more than 9.1 million views this week, according to Visible Measures. And its Humpty Dumpty-themed ads held their place at No. 5 on the chart this week, piling up more than 6.7 million views this week.

Credit Karma, meanwhile, accumulated more than 7.8 million views for its evocative campaign highlighting the difference between filing taxes in the U.S. and the U.K.

TurboTax plans an ad in Super Bowl LI this Sunday.

Also notable are two campaigns that focus on the inclusivity of people with disabilities. Samsung's India Service spot featuring one of its employees driving to a rural hostel for blind children received more than 15.5 million views this week. And Microsoft's football spot featuring the California School of the Deaf received more than 6.8 million views.

Viral Video Chart
Powered by:
1
YouTube Rewind: The Ultimate 2016 Challenge
-5%
YouTube
NA
Views this week: 48,522,702
Spot last week: 1
2
Samsung India Service
NEW
Samsung
Cheil India
Views this week: 15,571,419
Spot last week: NEW
3
To Be Great
NEW
Nature Valley
NA
Views this week: 11,844,926
Spot last week: NEW
4
Amazon App
-44%
Amazon
NA
Views this week: 9,947,045
Spot last week: 2
5
Relax, There's TurboTax
-25%
TurboTax
Grupo Gallegos;Wieden + Kennedy Portland
Views this week: 9,139,535
Spot last week: 5
6
Why are Americans still paying to file taxes?
NEW
Credit Karma
NA
Views this week: 7,851,084
Spot last week: NEW
7
Disruptive World
25%
Wix.com
NA
Views this week: 7,211,769
Spot last week: 10
8
Football, Teamwork and Technology
NEW
Microsoft
NA
Views this week: 6,823,827
Spot last week: NEW
9
Humpty Fall
NEW
TurboTax
W+K Portland
Views this week: 6,797,484
Spot last week: NEW
10
How Far Would You Go For Love?
NEW
Cartier
NA
Views this week: 6,534,860
Spot last week: NEW
Source: Visible Measures

Ad Age's Viral Video Chart, powered by Visible Measures, focuses on brand-driven social video ad campaigns. Each campaign is measured by True Reach, an MRC accredited metric that includes views from brand-driven and audience-driven social video clips. The data are compiled using the patented Visible Measures platform, a constantly growing repository of analytic data on hundreds of millions of videos tracked across hundreds of online video destinations.

Note: This analysis includes all publicly available video views on branded video content. This chart does not include movie trailers, video game campaigns, TV show, or television network promotions. View counts are incremental by week.

**Indicates percent change in views compared with the same period the week before.

To notify Visible Measures of an upcoming social video ad campaign, please contact Visible Measures directly.


Most Popular