"They're like knights. In space." That's Walmart tapping into the craze around "Star Wars: The Force Awakens" by showing formerly-young fans of the original movies introducing their kids to the Star Wars universe, and it's good enough to become one of the ten most-viewed video campaigns on the web in the week ending Sunday.
This week's chart has another six newcomers, with Olay's Facebook-only campaign for the ProX skincare line grabbing the first place, with over 8.3 million views in the past week. Its video shows the difference in the skin of a twin that used ProX. We can't play the Facebook video from our Viral Chart template itself -- we're working on it! -- but here it is right here:
One twin used ProX. One didn't. See the results!Posted by Olay on Friday, September 25, 2015
Google grabbed third place with 7 million views for its 10-minute video sharing the conservation efforts of Save The Elephants, whose work is aided by Google Earth. Facebook gets the fourth spot in a near tie with Google, garnering 7 million views for a video about the social network's involvement with Nepal Crisis Relief.
And AT&T follows with another Facebook-only campaign with customers' reasons to get the new iPhone. The unremarkable ad, which has no sound, reminds us again that our "viral" chart includes not only spontaneously-shared videos and clips that consumers eagerly seek out to watch, but videos that brands pay to appear and even play automatically.
People have lots of reasons to get the new iPhone. And AT&T has some of the best ones yet, like 15GB of data for the price of 10GB.*Buy now: soc.att.com/iPhone6s26Posted by AT&T on Wednesday, September 30, 2015