NEW YORK (AdAge.com) -- A new shock-humor campaign debuts at No. 9 on the Viral Video Chart this week in the form of an ad for a UK non-profit 10:10, a global campaign to get people to reduce their carbon output 10% a year starting in 2010.
The spot, "No Pressure," actually presents three scenarios in which people are asked to volunteer to reduce their carbon output or, well, not. "No pressure," they're told, moments before the sorry folks who don't volunteer are most shockingly, gruesomely ... ok, watch the video.
Shock and gore are good characteristics for pass-along, as is the presence of Tottenham Hotspur stars Peter Crouch and Ledley King as well as former great David Ginola.
But the list is again topped this week by DC Shoes' "Gymkhana Three," Ken Block's turn shredding tires on the 50-degree banks of a 1920s velodrome outside Paris. It's down 38% this week but still No. 1 with more than 1.7 million views. Also back is Old Spice "Responses," which dropped off the chart last week but may have been revived by the Ray Lewis (No. 8 here) addition to the series.
Also on the list is an Axe campaign with the College Humor guys that moved up five places from last week, "World's Manliest Rituals," distributed across a bunch of comedy sites, including FunnyOrDie.
|Last Week||Brand||Campaign||Agency||Current Week Views*||% Change in Views**||Watch the Spot|
|1||1||DC Shoes||Gymkhana Three||In-house||1,713,627||-38%|
|2||Back on Chart||Old Spice||Responses||Wieden & Kennedy||902,352||Back on Chart|
|3||6||Evian||Live Young||BETC Euro RSCG||884,249||-1%|
|4||3||Buick||Moment of Truth||Digitas||817,327||-45%|
|5||10||Axe||World's Manliest Rituals||Mindshare||765,767||+3%|
|6||9||Geico||Really Save||The Martin Agency||753,378||-1%|
|7||Back on Chart||Tipp-Ex||Hunter Shoots a Bear||Buzzman||706,840||Back on Chart|
|8||7||DC Shoes||Gymkhana Two||In-house||688,165||-22%|
|10||5||Nokia||It's What You Do With It||Wieden & Kennedy||614,414||-35%|
Source: Visible Measures
*The Visible Measures Top 10 Viral Video Ad Campaigns Chart focuses on brand-driven viral video ads that appear on online-video-sharing destinations. Each campaign is measured on a True Reach basis, which includes viewership of both brand-syndicated video clips and viewer-driven social video placements. The data are compiled using the Visible Measures Viral Reach Database, a constantly growing repository of analytic data on more than 100 million internet videos across more than 150 video-sharing destinations.
Note: This analysis does not include Visible Measures' paid-placement (i.e., overlays, pre-/mid-/post-roll) performance data or video views on private sites. This chart does not include movie trailers, video-game campaigns, TV show or media network promotions, or public service announcements. View-count results are incremental by week.
**Indicates percent change in views compared with the same period the week before.
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