U.K. Climate Change Ad Detonates School Children, Ex Soccer Great

Gory Humor, Plus Tottenham Hotspur Stars, Drive Views For Campaign to Reduce Carbon Output 10% a Year

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NEW YORK (AdAge.com) -- A new shock-humor campaign debuts at No. 9 on the Viral Video Chart this week in the form of an ad for a UK non-profit 10:10, a global campaign to get people to reduce their carbon output 10% a year starting in 2010.

The spot, "No Pressure," actually presents three scenarios in which people are asked to volunteer to reduce their carbon output or, well, not. "No pressure," they're told, moments before the sorry folks who don't volunteer are most shockingly, gruesomely ... ok, watch the video.

Shock and gore are good characteristics for pass-along, as is the presence of Tottenham Hotspur stars Peter Crouch and Ledley King as well as former great David Ginola.

But the list is again topped this week by DC Shoes' "Gymkhana Three," Ken Block's turn shredding tires on the 50-degree banks of a 1920s velodrome outside Paris. It's down 38% this week but still No. 1 with more than 1.7 million views. Also back is Old Spice "Responses," which dropped off the chart last week but may have been revived by the Ray Lewis (No. 8 here) addition to the series.

Also on the list is an Axe campaign with the College Humor guys that moved up five places from last week, "World's Manliest Rituals," distributed across a bunch of comedy sites, including FunnyOrDie.

Last Week Brand Campaign Agency Current Week Views* % Change in Views** Watch the Spot
1 1 DC Shoes Gymkhana Three In-house 1,713,627 -38% DC Shoes: Gymkhana Three
2 Back on Chart Old Spice Responses Wieden & Kennedy 902,352 Back on Chart Old Spice: Responses
3 6 Evian Live Young BETC Euro RSCG 884,249 -1% Evian: Live Young
4 3 Buick Moment of Truth Digitas 817,327 -45% Buick: Moment of Truth
5 10 Axe World's Manliest Rituals Mindshare 765,767 +3% Axe: World's Manliest Rituals
6 9 Geico Really Save The Martin Agency 753,378 -1% Geico: Really Save
7 Back on Chart Tipp-Ex Hunter Shoots a Bear Buzzman 706,840 Back on Chart Tipp-Ex: Hunter Shoots a Bear
8 7 DC Shoes Gymkhana Two In-house 688,165 -22% DC Shoes: Gymkhana Two
9 New 10:10 No Pressure N/A 676,528 New 10:10: No Pressure
10 5 Nokia It's What You Do With It Wieden & Kennedy 614,414 -35% Nokia: It's What You Do With It
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