A new week, a new batch of videos goes viral. This week's chart, which covers the week through Sunday, has no fewer than six new entries, ranging from LG's Ryan Sheckler campaign, that garnered almost 15 million views, to Revlon's advert-documentary about women and love and makeup. Toyota's "Back to The Future" nod, part of a crescendo of "Back to the Future Day" marketing stunts, racked up enough views to nab the No. 8 spot. (See Ad Age's roundup of all "Back to The Future" celebratory ads here).
Tesco's "Spookermarket" Halloween-themed customer pranks also got some viral love, with roughly nine million views in its debut. Wrigley's love story declined to fifth while Walmart, Samsung and Vitamin Water are still hanging in there.
Ad Age's Viral Video Chart, powered by Visible Measures, focuses on brand-driven social video ad campaigns. Each campaign is measured by True Reach, an MRC accredited metric that includes views from brand-driven and audience-driven social video clips. The data are compiled using the patented Visible Measures platform, a constantly growing repository of analytic data on hundreds of millions of videos tracked across hundreds of online video destinations.
Note: This analysis does not include Visible Measures' paid-placement (e.g., overlays; pre-, mid-, and post-roll) performance data or video views on private sites. This chart does not include movie trailers, video game campaigns, TV show, or media network promotions. View counts are incremental by week.
**Indicates percent change in views compared with the same period the week before.
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