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Michael Kors' Smartwatch Shares the Viral Video Chart With Del Taco's 'Queso Pong'

Published on .

Atypical brands take many slots on our latest Viral Video Chart, which ranks marketers' online video campaigns by views each week. We exclude trailers for movies and video games or else they'd overrun us, so normally the chart is a hotbed of smartphone clips. But this time marketers found (or bought) views for products including a Michael Kors smartwatch, queso from Del Taco and Fage yogurt.

Viral Video Chart
Powered by:
1
50 Nights to 50 Classic Stories
-2%
ClientShell
AgencyNA
Views this week16,981,392
Spot last week2
2
Meet Google Pixel 2
NEW
ClientGoogle
AgencyNA
Views this week13,436,010
Spot last weekNEW
3
Samsung India Service
Back on Chart
ClientSamsung
AgencyCheil India
Views this week12,443,452
Spot last weekBack on Chart
4
Discover the Most Pleasurable Way to Poop
-22%
ClientSquatty Potty
AgencyHarmon Brothers
Views this week11,503,684
Spot last week4
5
Upstanders
-47%
ClientStarbucks
AgencyNA
Views this week10,091,927
Spot last week1
6
The Next Generation of Smartwatches
NEW
ClientMichael Kors
AgencyNA
Views this week8,916,357
Spot last weekNEW
7
Queso Pong
NEW
ClientDel Taco
AgencyCamp + King
Views this week8,357,035
Spot last weekNEW
8
ERDEM X H&M
NEW
ClientH&M
AgencyBazmark Inq LLC
Views this week8,331,281
Spot last weekNEW
9
Crossovers
NEW
ClientFAGE
AgencyNA
Views this week7,788,265
Spot last weekNEW
10
Masters II
NEW
ClientLouis Vuitton
AgencyNA
Views this week7,190,954
Spot last weekNEW
Source: Visible Measures

Ad Age's Viral Video Chart, powered by Visible Measures, focuses on brand-driven social video ad campaigns. Each campaign is measured by True Reach, an MRC accredited metric that includes views from brand-driven and audience-driven social video clips. The data are compiled using the patented Visible Measures platform, a constantly growing repository of analytic data on hundreds of millions of videos tracked across hundreds of online video destinations.

Note: This analysis includes all publicly available video views on branded video content. This chart does not include movie trailers, video game campaigns, TV show, or television network promotions. View counts are incremental by week.

**Indicates percent change in views compared with the same period the week before.

To notify Visible Measures of an upcoming social video ad campaign, please contact Visible Measures directly.


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