Atypical brands take many slots on our latest Viral Video Chart, which ranks marketers' online video campaigns by views each week. We exclude trailers for movies and video games or else they'd overrun us, so normally the chart is a hotbed of smartphone clips. But this time marketers found (or bought) views for products including a Michael Kors smartwatch, queso from Del Taco and Fage yogurt.
Ad Age's Viral Video Chart, powered by Visible Measures, focuses on brand-driven social video ad campaigns. Each campaign is measured by True Reach, an MRC accredited metric that includes views from brand-driven and audience-driven social video clips. The data are compiled using the patented Visible Measures platform, a constantly growing repository of analytic data on hundreds of millions of videos tracked across hundreds of online video destinations.
Note: This analysis includes all publicly available video views on branded video content. This chart does not include movie trailers, video game campaigns, TV show, or television network promotions. View counts are incremental by week.
**Indicates percent change in views compared with the same period the week before.
To notify Visible Measures of an upcoming social video ad campaign, please contact Visible Measures directly.