Gone Viral: Nike's 'Snow Day' Lets Pro Athletes Be a Kid Again

Plus, Viral Videos From Tesco, Walmart and Apple

By Published on .

Ever wonder what it'd look like if all your favorite athletes lived on the same block and gathered for a friendly game of neighborhood football?

Nike's new "Snow Day" spot paints that picture. The video, which earned 17 million views, begins with New England Patriots' Rob Gronkowski waking up to a winter wonderland outside his window. He throws on his Nike gear and meets Miami Dolphins' Ndamukong Suh. More pro athletes join the gang, and soon there's enough folks for some pigskin fun (tackle, of course). Read more on the clip here.

Meanwhile, Tesco earned 12 million views and the No. 2 spot with its Halloween-themed "Spookermarket," a short video showing unsuspecting grocery shoppers pranked by a disembodied head, a spooky clown attendant and a shopping cart that moves by itself.

Apple's iPhone 6s spot that demostrates "3D touch" is back on the chart after an absence. In the No. 3 spot, it earned 6 million views. In fourth, Walmart advertises its new pickup service, which lets you order stuff on the Walmart app and pick it up in store. The retailer also released a spot in support of veterans that came in seventh.

Duracell rolled out a Christmas spot that landed in No. 6 in its first week, and the Squatty Potty made a triumphant return to the chart with its weird unicorn-pooping-ice-cream spot.

1
Snow Day
NEW
Nike
Wieden + Kennedy Portland
Views this week: 16,707,852
Spot last week: NEW
2
Spookermarket
38%
Tesco
BBH
Views this week: 12,253,093
Spot last week: 3
3
iPhone 6s
Back on Chart
Apple
NA
Views this week: 6,128,689
Spot last week: Back on Chart
4
Walmart Pickup
NEW
Walmart
NA
Views this week: 5,757,492
Spot last week: NEW
5
Imagine The Possibilities
Back on Chart
Barbie
BBDO San Francisco
Views this week: 5,298,996
Spot last week: Back on Chart
6
Battle for Christmas Morning
NEW
Duracell
Anomaly
Views this week: 4,750,410
Spot last week: NEW
7
Greenlight A Vet
NEW
Walmart
NA
Views this week: 4,414,802
Spot last week: NEW
8
What's Your Age Giveaway?
-35%
Olay
NA
Views this week: 4,337,498
Spot last week: 9
9
This Unicorn Changed the Way I Poop
Back on Chart
Squatty Potty
Harmon Brothers
Views this week: 4,281,046
Spot last week: Back on Chart
10
New 4 for $4 Meal
-51%
Wendy's
NA
Views this week: 4,272,948
Spot last week: 4
Source: Visible Measures

Ad Age's Viral Video Chart, powered by Visible Measures, focuses on brand-driven social video ad campaigns. Each campaign is measured by True Reach, an MRC accredited metric that includes views from brand-driven and audience-driven social video clips. The data are compiled using the patented Visible Measures platform, a constantly growing repository of analytic data on hundreds of millions of videos tracked across hundreds of online video destinations.

Note: This analysis does not include Visible Measures' paid-placement (e.g., overlays; pre-, mid-, and post-roll) performance data or video views on private sites. This chart does not include movie trailers, video game campaigns, TV show, or media network promotions. View counts are incremental by week.

**Indicates percent change in views compared with the same period the week before.

To notify Visible Measures of an upcoming social video ad campaign, please contact Visible Measures directly.


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