Brit Holiday Videos Stomp 'Star Wars,' Poo-Pourri on Viral Chart

(Not Counting Previews for the Actual 'Star Wars' Movie)

By Published on .

Don't get us wrong: That headline does not mean Burberry's video celebrating 15 years of "Billy Elliot" or John Lewis's "#ManOnTheMoon" (hashtag helpfully included in the title) out-viraled the trailers for the new "Star Wars." Our weekly chart of brands' most-viewed videos, covering the seven days through Sunday, excludes movie and video-game trailers precisely because they would often swamp the ranking.

But that spectacular Duracell ad tying into "Star Wars: The Force Awakens," which moves up one spot this week, would have done a lot better if it weren't for the U.K.'s annual tradition of turning Christmas into something of a Super Bowl for that country's advertising. As it was, Burberry and John Lewis jump on the chart in the No. 1 and No. 2 spots, respectively.

The rest of the viral leaders this week, compiled as ever by Visible Measures, include Gatorade, frequent Viral Video Chart member Samsung, and Poo-Pourri, with the kind of over-the-top ad that made it a breakthrough brand in 2014.

1
Celebrating 15 Years of Billy Elliot
NEW
Burberry
NA
Views this week: 19,162,111
Spot last week: NEW
2
#ManOnTheMoon
NEW
John Lewis
adam&eveDDB
Views this week: 15,990,816
Spot last week: NEW
3
Next 50
NEW
Gatorade
OMD
Views this week: 8,765,969
Spot last week: NEW
4
Cables
NEW
Samsung
NA
Views this week: 8,675,618
Spot last week: NEW
5
Battle for Christmas Morning
43%
Duracell
Anomaly
Views this week: 6,775,728
Spot last week: 6
6
The Joy Ride
NEW
Kate Spade
NA
Views this week: 6,611,879
Spot last week: NEW
7
V10
NEW
LG
NA
Views this week: 5,215,548
Spot last week: NEW
8
The Gentleman's Wager II
NEW
Johnnie Walker
Anomaly
Views this week: 4,934,364
Spot last week: NEW
9
The Strongest of the Strong
NEW
AT&T
BBDO
Views this week: 4,661,605
Spot last week: NEW
10
Imagine Where You Can Go
NEW
Poo~Pourri
NA
Views this week: 4,400,333
Spot last week: NEW
Source: Visible Measures

Ad Age's Viral Video Chart, powered by Visible Measures, focuses on brand-driven social video ad campaigns. Each campaign is measured by True Reach, an MRC accredited metric that includes views from brand-driven and audience-driven social video clips. The data are compiled using the patented Visible Measures platform, a constantly growing repository of analytic data on hundreds of millions of videos tracked across hundreds of online video destinations.

Note: This analysis does not include Visible Measures' paid-placement (e.g., overlays; pre-, mid-, and post-roll) performance data or video views on private sites. This chart does not include movie trailers, video game campaigns, TV show, or media network promotions. View counts are incremental by week.

**Indicates percent change in views compared with the same period the week before.

To notify Visible Measures of an upcoming social video ad campaign, please contact Visible Measures directly.


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