Don't get us wrong: That headline does not mean Burberry's video celebrating 15 years of "Billy Elliot" or John Lewis's "#ManOnTheMoon" (hashtag helpfully included in the title) out-viraled the trailers for the new "Star Wars." Our weekly chart of brands' most-viewed videos, covering the seven days through Sunday, excludes movie and video-game trailers precisely because they would often swamp the ranking.
But that spectacular Duracell ad tying into "Star Wars: The Force Awakens," which moves up one spot this week, would have done a lot better if it weren't for the U.K.'s annual tradition of turning Christmas into something of a Super Bowl for that country's advertising. As it was, Burberry and John Lewis jump on the chart in the No. 1 and No. 2 spots, respectively.
The rest of the viral leaders this week, compiled as ever by Visible Measures, include Gatorade, frequent Viral Video Chart member Samsung, and Poo-Pourri, with the kind of over-the-top ad that made it a breakthrough brand in 2014.
Ad Age's Viral Video Chart, powered by Visible Measures, focuses on brand-driven social video ad campaigns. Each campaign is measured by True Reach, an MRC accredited metric that includes views from brand-driven and audience-driven social video clips. The data are compiled using the patented Visible Measures platform, a constantly growing repository of analytic data on hundreds of millions of videos tracked across hundreds of online video destinations.
Note: This analysis does not include Visible Measures' paid-placement (e.g., overlays; pre-, mid-, and post-roll) performance data or video views on private sites. This chart does not include movie trailers, video game campaigns, TV show, or media network promotions. View counts are incremental by week.
**Indicates percent change in views compared with the same period the week before.
To notify Visible Measures of an upcoming social video ad campaign, please contact Visible Measures directly.