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Move Over, Moz: Paddington Bear Wants to Save Christmas

Published on .

'Paddington and the Christmas Visitor'
'Paddington and the Christmas Visitor' Credit: Marks & Spencer

The battle for the best British Christmas ad is on, as Marks & Spencer's holiday ad hits third place on the Ad Age Viral Video chart, two places below John Lewis' delightful Moz the Monster commercial. In the Marks & Spencer spot, the bear saves Christmas, with help from an unlikely Santa.

Viral Video Chart
Powered by:
1
Moz The Monster
NEW
ClientJohn Lewis
AgencyAdam & Eve/DDB London
Views this week23,514,008
Spot last weekNEW
2
50 Nights to 50 Classic Stories
-22%
ClientShell
AgencyNA
Views this week16,223,676
Spot last week1
3
Paddington & The Christmas Visitor
NEW
ClientMarks & Spencer
AgencyNA
Views this week14,893,206
Spot last weekNEW
4
Holiday 2017 starring Nicki Minaj
NEW
ClientH&M
AgencyNA
Views this week13,596,994
Spot last weekNEW
5
Growing Up
NEW
ClientSamsung
AgencyNA
Views this week12,783,246
Spot last weekNEW
6
Neil Patrick Harris and Heineken Light
NEW
ClientHeineken
AgencyNA
Views this week10,923,350
Spot last weekNEW
7
#LoveOverBias
NEW
ClientP&G
AgencyWieden + Kennedy Portland
Views this week7,351,126
Spot last weekNEW
8
Samsung Air Purifier
NEW
ClientSamsung
AgencyNA
Views this week7,038,188
Spot last weekNEW
9
Meet Google Pixel 2
Back on Chart
ClientGoogle
AgencyNA
Views this week6,521,717
Spot last weekBack on Chart
10
#LiveMore #ShareMore
NEW
ClientWestern Union
AgencyNA
Views this week6,112,171
Spot last weekNEW
Source: Visible Measures

Ad Age's Viral Video Chart, powered by Visible Measures, focuses on brand-driven social video ad campaigns. Each campaign is measured by True Reach, an MRC accredited metric that includes views from brand-driven and audience-driven social video clips. The data are compiled using the patented Visible Measures platform, a constantly growing repository of analytic data on hundreds of millions of videos tracked across hundreds of online video destinations.

Note: This analysis includes all publicly available video views on branded video content. This chart does not include movie trailers, video game campaigns, TV show, or television network promotions. View counts are incremental by week.

**Indicates percent change in views compared with the same period the week before.

To notify Visible Measures of an upcoming social video ad campaign, please contact Visible Measures directly.


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