Move Over, 'Star Wars': Young Koala and Clumsy Cat Win This Week's Viral Chart

Feelgood Stories and Cute Animals Get All the Holiday Love

By Published on .

A koala and a clumsy CG cat have defeated the Force, at least temporarily.

Ladies and gentlemen, meet superstar koala joey Imogen! With 24 million views already for her videos from Australia.com and Symbio Wildlife Park, actually, it's likely that you have done so already. Her charisma and cuteness have propelled her series of videos to the No. 1 spot on this week's Viral Video Chart, which covers the week through Sunday.

Right behind Imogen, there's another cute animal video, albeit in this case a CG one. Sainsbury won a round in the battle of U.K. holiday ads with a 3.5 minute video bringing to life British children's book character Mog the cat, who accidentally wrecks her owner's house but saves the day by calling the firemen on Christmas morning. See more about the spot, which had over 14.5 million views this week, on Creativity.

Another two feelgood videos made the chart as well and helped complete the shutout of recent "Star Wars" related viral clips: Air Wick's "Give the Gift of Home", which shows three elderly couples as they move out of their family homes and receive a gift to make the transition better, and Western Union's campaign to show good deeds around the world. 'Til next week, Jedis.

See the full chart below:

1
Raising Imogen
NEW
Australia.com, Symbio Wildlife Park
NA
Views this week: 24,108,839
Spot last week: NEW
2
Mog's Christmas Calamity
NEW
Sainsbury's
AMV BBDO
Views this week: 14,586,039
Spot last week: NEW
3
V10
142%
LG
NA
Views this week: 12,610,412
Spot last week: 7
4
Dream Car Art Contest 2015
NEW
Toyota
Saatchi & Saatchi Fallon Tokyo
Views this week: 6,744,146
Spot last week: NEW
5
Give the Gift of Home
NEW
Air Wick
Droga5 New York
Views this week: 6,644,786
Spot last week: NEW
6
The Holiday Odyssey
NEW
Target
NA
Views this week: 6,474,150
Spot last week: NEW
7
#ChainOfBetters
NEW
Western Union
NA
Views this week: 5,823,064
Spot last week: NEW
8
The Joy Ride
-13%
Kate Spade
NA
Views this week: 5,771,577
Spot last week: 6
9
As Sung By Craig Robinson
NEW
Walmart
NA
Views this week: 5,717,199
Spot last week: NEW
10
The Gentleman's Wager II
12%
Johnnie Walker
Anomaly
Views this week: 5,540,423
Spot last week: 8
Source: Visible Measures

Ad Age's Viral Video Chart, powered by Visible Measures, focuses on brand-driven social video ad campaigns. Each campaign is measured by True Reach, an MRC accredited metric that includes views from brand-driven and audience-driven social video clips. The data are compiled using the patented Visible Measures platform, a constantly growing repository of analytic data on hundreds of millions of videos tracked across hundreds of online video destinations.

Note: This analysis does not include Visible Measures' paid-placement (e.g., overlays; pre-, mid-, and post-roll) performance data or video views on private sites. This chart does not include movie trailers, video game campaigns, TV show, or media network promotions. View counts are incremental by week.

**Indicates percent change in views compared with the same period the week before.

To notify Visible Measures of an upcoming social video ad campaign, please contact Visible Measures directly.


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